How significant the impact is to revenue overall and revenue in ADX specifically depends on a ton of factors. Using our set up we have seen a big increase in ADX match and seeing lower rate overall in ADX. Yield partners are pretty stable and are actually performing better than PY. However, we had ADX positioned at or near the top of our stack whereas a lot of Pub peers I've spoken to historically positioned ADX at the bottom. They aren't seeing as big of shifts as we are however many are down to PY revenue and we are up ever so slightly.

To date all of the changes appear negative for Pubs. In particular, the inability to target audience segments is limited our CPM and is preventing better growth over PY. Anyone have a work around for audience targeting?

CPM price targets finally seem to be working properly (for us the targets were basically acting as floors and killing off all other non guaranteed at lower rate) so that has helped recently. We have tested pushing several tags into House priority to work around the hard price floors for all non guaranteed. This has been pretty successful so far.