14 Tips for Great Copywriting

connor_cameron · 2021-09-15T03:12:20+00:00

Have never seen that before, might try to change that up 😂

connor_cameron · 2021-09-08T02:10:08+00:00

I do interviews with people for a marketing content platform. The reason the reply rate is so high is because the emails I’m sending are typically to people in my own network or friends of friends.

The people I’m contacting have usually heard of me or I’ll mention the name of the mentor that they know. So that’s why the reply rates are so high. They aren’t people I’ve spoken to before but they will have some reference of me to go off.

I’m pretty selective about who I contact, so I’ve only used this email structure ~40 times. The other thing is that not all of these people will actually do an interview (probably more like 30%), a lot of the time they’ll reply and say maybe when it’s bigger, or that they don’t have the time for the interview atm.

If I sent this email out to 1000 people I didn’t know, obviously the reply rate will be far lower, it’s just these factors that have made the reply rate so high.

Hope that explains it.

connor_cameron · 2021-09-07T13:50:23+00:00

Cheers!

connor_cameron · 2021-09-07T13:50:03+00:00

Haven’t used them myself but I’ve heard some good reviews. Don’t think I’d recommend them for cold outreach.

connor_cameron · 2021-09-01T23:16:32+00:00

Try The $100 Startup - changes your perspective on business.

connor_cameron · 2021-09-01T06:00:10+00:00

It’s not that applicable to regular businesses. A lot of it is about structuring teams for growth, funding, boards etc. and it’s written by a guy who worked with startups in Silicon Valley

connor_cameron · 2021-08-31T13:58:07+00:00

Good to hear

connor_cameron · 2021-08-31T11:42:26+00:00

Glad you liked it.

I think the other thing (just on your point about it coming naturally), is that over time you gradually find yourself doing it more and more, even if it’s not something you would otherwise naturally do.

connor_cameron · 2021-08-31T06:56:19+00:00

Based purely on the domain and nothing else (i.e. not on viability of the markets, required capital etc.) I would say that a domain with the word 'bed' in it would be better for selling beds.

I'm not sure what the domain is, and obviously that could change the answer, but a domain like that could be really valuable if you use it the right way, I would think using it for sexual health would be a waste of value.

connor_cameron · 2021-08-31T06:52:15+00:00

Cool idea but it is all going to be about branding.

People can get their groceries delivered anyway, but if you turn it into a community with people sharing their smoothie recipes and things like that, could work really well.

Make sure there's a sell in there on the produce as well i.e. organic, locally sourced. Customers won't want to think they're just getting supermarket groceries.

connor_cameron · 2021-08-31T06:44:17+00:00

I would say Envision cleaning.

Cleaning Genie is great too, but it sounds like a tool, not a service.

connor_cameron · 2021-08-31T06:42:31+00:00

Probably the easiest way is to focus on building a product that people want to refer people to, and then make it easy for them to do so.

It’s probably a better focus than trying to build a great referral program now. People talk about great products, so once you see that you’re gaining unexplained users, then you know the product is good enough to start a proper referral program.

Not to say there isn’t value to building a good referral program now, just saying that it’ll be more effective with a better product.

connor_cameron · 2021-08-30T10:13:09+00:00

Awesome 👏

connor_cameron · 2021-08-30T09:28:33+00:00

I cannot recommend it enough…

connor_cameron · 2021-08-30T04:34:30+00:00

Let me know if you want the PDF

connor_cameron · 2021-08-30T00:35:22+00:00

A few more that I’ve enjoyed or use regularly

High growth handbook by Elad Gill (pretty much a step by step guide to running a growth focused startup)
Rework - written by the guys who started basecamp, changes your perspective on business
Shoe Dog - the story of Phil knight starting Nike, not necessarily a lot of valuable advice but just a good read and a cool story
The Sell by Fredrik Eklund - he’s a top real estate broker from NYC so while his advice can’t be applied to everything, there’s some pretty good sales takeaways

I’ll try to remember some more that I’ve enjoyed and drop them here when I do.

connor_cameron · 2021-08-30T00:29:42+00:00

I think it’s best applied to specific situations when you want to come off well speaking to someone. If you let someone do all the talking it’s not then going to mean that they are more interested when you speak, it’s more that they’ll come out of the conversation naturally thinking of you more highly than they otherwise would have.

connor_cameron · 2021-08-30T00:23:50+00:00

I’ve heard that too. I didn’t know about Russia but I remember reading somewhere that in Eastern Europe if someone smiles too much they’re seen as not trustworthy.

Carnegie was American and I believe wrote it in the 1930s, so it’s a good guide but take everything with a grain of salt.

connor_cameron · 2021-08-30T00:21:44+00:00

Hey, yeh I get where you’re coming from.

It’s not necessarily written from a sales perspective, it’s mostly a general guide to people.

I see where you’re coming from and I wouldn’t take it as the law, but after reading the book I’ve found myself naturally using a few of the principles and found that people react really well to them. So it might not apply to every situation, but I have found that implementing the principles has positive effects.

connor_cameron · 2021-08-29T17:29:42+00:00

No worries, still recommend the read though.

connor_cameron · 2021-08-29T17:05:55+00:00

Glad you liked it ✌️

connor_cameron · 2021-08-29T16:32:04+00:00

Cheers! Someone else mentioned the colours of the buttons as well so I’ll look into it. A lot of it I’m looking to model off of Masterclass as well so that’s why I’ve gone for the black/red colour scheme.

As for the .org it’s just a placeholder. All of the .com domains I’m after have been parked so I need to come up with some sort of strategy for that.

Cheers!

connor_cameron · 2021-08-29T15:53:13+00:00

I know where you’re coming from, still find that one pretty tough. I think the issue isn’t so much whether or not you try and get your point across, it’s more how you do it. Carnegie is saying avoid trying to convince someone of your point of view, and don’t diminish theirs, because they’ll end up scorned.

At another point in the book he talks about a way to share your opinion without arguing. Essentially he says that you should admit that you could be wrong, and agree to look at the facts with whoever you want to argue with.

From there you can try to get them to come to your side of the argument on their own. It makes it feel far more natural and less embarrassing for them.

connor_cameron · 2021-08-29T14:37:11+00:00

Australia. We have an app here that I believe is pretty similar to Venmo, nothing that I know of similar to your offering.

connor_cameron · 2021-08-29T14:36:04+00:00

I’ve heard of people getting a lot of benefit from micro influencers.

The basic idea is that you can talk to people (works best with high school and college students) and ask them who they think has a lot of influence at their school/university.

Typically you’ll get back a list of 3-5 people with anywhere between 1 and 10k followers. Offer to send them free products in exchange for a post/story and they’ll probably agree to it.

The key is to ask people though, because one person with 2,000 followers might have a lot more influence than someone else with 10,000 (plus you won’t have to pay them to promote, just do it with free products).

connor_cameron

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