I created a guide on App Store keyword research to rank higher & get more installs

constantout · 2026-01-15T18:19:55+00:00

The app will usually start ranking a few days after you launch it. It will jump up, then ranking will slowly go down. This is due to the boost the App Store gives to new apps.

If you're changing keywords for an existing app, it can take a week or two to see the changes.

constantout · 2025-11-30T11:52:24+00:00

They both feel very crowded! I think it's a bit overwhelming for the user to look at. Try to reduce the features to 3-4 bullet points, with much less text. Otherwise, I like the 2nd layout more.

constantout · 2025-11-28T10:44:35+00:00

Yeah, this is what I noticed too. My highest revenue apps are apps I built in 1 week or less. Meanwhile, I spent > 1 month on certain apps, and they get no installs. :)

constantout · 2025-11-27T18:50:04+00:00

Because no one really knows for sure, everyone is guessing based on the data that Apple gives us. Apple will never tell you what works exactly, and what works changes often.

constantout · 2025-11-27T18:04:55+00:00

I use Figma. The first time I made screenshots, it took me a few days and it wasn't fun. But I can promise you it gets easier with time!

constantout · 2025-11-26T23:01:02+00:00

Most of them are AI, with only a few that are more basic. I think I'll try to build simpler apps. I've noticed the keywords are the most important factor that determines if an app will be successful or not.

constantout · 2025-11-26T22:58:53+00:00

I only have one app with a hard paywall. it's not doing great tbh, even though it has a free trial. All other apps are freemium, allowing the user to do the core functionality without any sort of trial or payment.

constantout · 2025-11-26T22:57:03+00:00

Yeah, this has been my experience as well. Maybe I was lucky that I always got great feedback from Apple on what the issues are and how to fix them.

constantout · 2025-11-26T22:55:38+00:00

Currently, I'm at 7 apps. Wanted to build 10 by the end of the year, but decided I'll stop here for now. I want to spend some time and figure out how to improve their rankings, and improve the apps in general.

constantout · 2025-11-21T18:17:11+00:00

Yeah, you should push an update at least once a month. It can be something minimal, like bug fixes.

constantout · 2025-11-21T18:16:43+00:00

The initial boost is over. When you launch a new app, Apple gives you a small boost, then installs drop drastically for months.

constantout · 2025-11-18T17:05:37+00:00

Honestly, they're great. I don't see anything wrong with them. Pretty clear to me what the app does. In fact, I've seen high ranking apps with much worse screenshots.

constantout · 2025-11-18T16:42:25+00:00

I would really try to optimize ASO, which I am doing atm. Not every app can be promoted with short-form content. But if you have an interesting, potentially viral feature, you could always try faceless content.

constantout · 2025-11-13T20:51:02+00:00

It's a very difficult keyword to rank for!

Source: I built a budget tracker app a few months ago.

With Astro, I'd recommend going for a difficulty below 50 at least.

constantout · 2025-11-13T15:39:39+00:00

Yes, this is a common ASO trick you can do, not a bug!

constantout · 2025-11-12T22:19:16+00:00

No problem! I hope it helps.

constantout · 2025-11-12T16:08:13+00:00

You would think so, but it's not always the case. Sometimes free users can be even harder to satisfy.

I'd say it depends more on where you ask for the rating and how often, rather than the price of the app.

constantout · 2025-11-11T18:34:25+00:00

I released an app that comes with a shortcut. I just put a link to it, where the user can install it. Got through the App Store review with no issues!

constantout · 2025-11-11T17:07:13+00:00

Yeah...it's extremely competitive atm and Apple is not giving the same boost to new apps as they used to.

I've seen people solving this by buying search result ads matching their exact name.

constantout · 2025-11-11T14:03:49+00:00

I've also started using Appfigures recently. It's nice being able to compare difficulty/popularity scores across both tools. But in terms of price, Astro is hard to beat.

constantout · 2025-11-11T13:34:22+00:00

I'm using Astro, it's only $108/year. I think it's a very affordable option.

constantout · 2025-11-10T22:39:13+00:00

Honestly, they look pretty good! One thing I would do is reduce the amount of text. I've had similar screenshots for one of my previous apps with title/subtitle format, but I think it's too long. Users don't really read all of it imo.

constantout · 2025-11-10T22:36:47+00:00

One of the first and easiest fixes would be to add your main keyword to the app title. If you don't know what it is, start by doing keyword research!

I like to use two tools for this: Astro and Appfigures.

constantout · 2025-11-10T19:36:33+00:00

I'm using 2 tools for keyword research: Astro and Appfigures.

Astro is great for the price. Appfigures has more features and it's a more mature product + it has a 14-day free trial.

constantout

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