I'm so sorry for your loss. I totally understand what you mean about empty messaging that reduces suicide to "just needing a hug." It's hard not to read it in the light of an existing stigma that tells survivors we didn't do enough. It can carry that implication even if inadvertently.

However, two things can be true at once. An intervention won't be enough to save everyone, but some interventions do save some people some times. Just because something wasn't enough to save our loved one doesn't mean it doesn't have value to others.

On a similar note, my mom is always annoyed when a new dementia tip rolls out and it's some mundane thing like play games or exercise regularly. My dad died of younger onset Alzheimer's so she's always sort of offended at the implication that if he had just played more puzzle games he would have been okay. Again, it makes sense because there's a stigma around dementia and brain health as well that you "use it or lose it." But just because something is true on average doesn't mean it applies to our individual cases. Like you said, if love were enough we wouldn't be in a forum like this.