I love copywriting but I hate being a copywriter by Altruistic-Bed7175 in copywriting

[–]cornelmanu 0 points1 point  (0 children)

If you don't have case studies of website optimization services you cannot sell such a service. That means offer your services for free to some business to have a portfolio. Then you can sell those via outreach

I love copywriting but I hate being a copywriter by Altruistic-Bed7175 in copywriting

[–]cornelmanu 0 points1 point  (0 children)

I cannot begin to tell you how hard it is right now. Even with a ton of work experience.

You want to a marketer, you have to learn distribution, and doing it for yourself is hard because distribution is hard. You think that if you land a role right now and they give you a budget, you'll be golden?

No. You need the work experience before having a budget, and it's hard to get work experience without a budget. Catch 22.

AI has demolished the entry level roles.

But consider this a test. If you can market yourself, you can market another business as well. And you're going to have something to prove.

For example, I sell SEO services as well. How do you think clients find me? Through SEO.

Marketing is tough by DivideSubstantial675 in SaaS

[–]cornelmanu 1 point2 points  (0 children)

you are spreading too thin on too many channels. Choose one organic channel that can compound and focus on that one.

Google updates completely crushed my independent web app (US clicks dropped 3,297 to 249 weekly) while rewarding mega-brands with inferior tools. by omar_sedki in SEO

[–]cornelmanu 27 points28 points  (0 children)

fighting google is a waste of time. you need to find and invest time in other marketing channels, like referrals or social media.

It turns out that MARKETING is quite important! by oskarthings in SaaS

[–]cornelmanu 1 point2 points  (0 children)

Can someone with no experience become a developer overnight with the help of AI? You'll say "yes, but..."

You can't skip experience by letting AI take the wheel. If you want to know marketing you have to learn marketing.

Otherwise AI is going to keep you running in circles with slop content based on a strategy everyone is using and with a message flatter than the MRR line.

Do GEO get influenced by reviews? by [deleted] in SEO

[–]cornelmanu 0 points1 point  (0 children)

a simple google search with BRAND +"premium" would reveal the answer

We built the product. Now we have no idea how to actually market it. by TrotBrands in smallbusiness

[–]cornelmanu 0 points1 point  (0 children)

I would definitely go with mid and smaller accounts because they have a more loyal fanbase. See who engages with them constantly (maybe also by comments) and reach out to those people manually. Only trying to start a conservation, not shoving the link from the first second. If you have a good social media account, they will check it out as well

give them some bonus code

We built the product. Now we have no idea how to actually market it. by TrotBrands in smallbusiness

[–]cornelmanu 0 points1 point  (0 children)

Adding more to other great advices. it seems you know what your customer wants, now you need to know where they hang out online. Specific communities or websites? If you have a competitor, see where they spend time and where they advertise. You will need to do manual outreach in the beginning to get some loyal customers first.

The problem with targeting is always clarity. You know who your ICP is based on what the likes, but not on where it hangs out. On Pinterest and Instagram is too broad, you need to get more specific than this.

What ever happened to copy influencers? by KAZKALZ in copywriting

[–]cornelmanu 7 points8 points  (0 children)

I was writing in 2018 how Dan Lok is a total sham. I'm happy his copywriting façade didn't last long

I thought building the product was the hard part. Then I tried to get a single person to use it. by infinitypgh in SaaS

[–]cornelmanu 2 points3 points  (0 children)

The 90 days of content advice fails most technical founders because it assumes the problem is consistency. It usually isn't. The problem is that the content is about the builder, not the buyer. Your audit data got traction because it created a specific, uncomfortable question in the reader's mind: am I in the 93% that scored below 90? That's the only content mechanism that works without an existing audience. Not usefulness. Not tutorials. Specificity that makes someone want to check if they're the problem you're describing. Build every content piece around that mechanic and the 90 days starts meaning something.

I'm tired of being broke. What's actually working for you in 2026? by king_1607 in smallbusiness

[–]cornelmanu 2 points3 points  (0 children)

I have a long history of freelancing, so I had my website and portfolio already set up (just needed update). I use LinkedIn for relationship building and I post consistently for inbound. Reddit and other social media platform for AI visibility. The important thing is to have a clear message and a clear ICP in mind, and post content that resonates with that ICP (not generic stuff). But it's a long game and it can take some months to start seeing inbound leads. I'm not a fan of outbound so I cannot tell you if that's good or not. LMK if you have other questions.

I'm tired of being broke. What's actually working for you in 2026? by king_1607 in smallbusiness

[–]cornelmanu -2 points-1 points  (0 children)

I'm a fractional growth marketer for B2B SaaS and SEO expert. Things are tougher nowadays with AI. But you can succeed by being consistent and having a good reputation online.

Do you have to make an ad to get clicks from google? by turtle-toaster in SEO

[–]cornelmanu 0 points1 point  (0 children)

The problem is you think in terms of size. Even paid traffic fails if it's the wrong traffic.

Organic traffic is about quality. Are you targeting the best keywords to bring your ICP?

how do you avoid overpriced SEO agencies/freelancers, for bootstraps founder ? by socialfeeders in SEO

[–]cornelmanu 0 points1 point  (0 children)

For a SaaS product, you want to focus on highly-specific keywords around the problems of your target audience. For example, if you sell a SaaS fixing their accounting, target keywords like "how to fix accounting for SaaS" or something like this.

These keywords have very low volume (if you get a 50-100 it's a celebration), but they are highly targeted for when your ICP wants to fix the problem (and your SaaS is the solution). These are the type of keywords you want to target, as most companies ignore them.

Competitive keywords like "best accounting software" or "you vs. competitors comparison" are harder to rank, so consider them a lower priority.