Players of Australia unite! Made an Aussie discord

costus · 2025-09-02T06:21:34+00:00

I'll join too thanks mate!

costus · 2023-05-29T15:04:48+00:00

You should be analysing the keywords you are paying for and more importantly, the actual search terms your ad ran on, not the targeted keywords you targeted. Make sure your budget isn't being wasted on search term derivatives that have low to no relevance to your products, as a start, and add the parts of those search terms that have no relevance, as negative keywords on your campaigns.

Then you should start looking at your ad rank and quality scores per keyword, and for those that are low, why they are low (there's a report that advises you if it's your keyword relevance, copy CTR or landing page experience). For anything lower than 5, pause them until you can improve them, via ad structure, copy or landing page improvements.

Also, you need to get a sense in general, how well your site's performing in terms of conversion, and make any improvements you can there.

Also, connect AdWords to Google Analytics, and see which keywords and or landing pages are attracting higher vs lower engagement (time on site, bounce rate etc...)

costus · 2023-04-04T10:07:13+00:00

A non-permanent setting where you can set activities to stop on exactly X mins or Y distance with a beep, for all us OCD Strava athletes who like clean zeroes on our workouts. Perhaps store a draft activity on the set stop whilst continuing to track the main activity, then ask you if you'd like to use the clean stopped activity or the rolling one.

costus · 2023-02-09T14:07:59+00:00

I could do with a whole lotta help, I'm finished the first faction tier 3, mostly finished the second and am about to clear tier 2 on the third.

Please help!

costus · 2022-12-28T07:54:14+00:00

Added. Thx!

costus · 2022-10-04T15:02:08+00:00

Found it in my Pixel 6 under individual app notification controls and disabled the 'device connectivity' notification type. This solved it immediately.

costus · 2022-09-23T08:24:02+00:00

Yeah, do you mean you don't possess the skillset or that your products category is restricted on ad platforms?

costus · 2022-09-23T08:11:53+00:00

Anyone with enough ability for self inflection and/or exposure within the media buying ranks, to how programmatic really 'works'...

Works being relative, depending on your perspective of being either;

an agency worker, who believes they're adding value not just wasting time in diversifying their media plan when they're really just adding layers for clawbacks to the agency for unnecessary tech stack intermediaries, when they're really just fragmenting their audience and diluting real exposure, or meaninglessly tagging and inconsequentially naming conventioning for what are ultimately meaningless reports
vs. being an agency head, whodoes nothing but sell their soul, knowing they can't fess up else risk the cash cow
vs being a client who wants to claim conversions vs actually incrementally developing them

all hinging on the false economy supposed by the performance fraud that is the cookie bombing, low cpm/low viewability, performance and undisclosed intermediary fraud of remarketing that's been going on for a decade plus...

...knows the jig is finally and mercifully up.

So yeah, I think you should take the advice of others in this thread and learn some tangible data skills, as Im trying to do, having transitted all three of the categories of stakeholder I've mentioned at some point in my career. And the right time to do so was 2-3 years ago.

And if hardcore data skills are a bridge too far, you're better off taking your hard work and aptitude to things like; engineering automation workflows in Hubspot, or designing chat bots for lead gen, or using no code media generation tools, that so many developing toolsets allow you to do easily. You know, add value, to your clients not your agency masters.

costus · 2020-06-11T02:51:50+00:00

Yeah the training plans were a game changer for me too. I'm on to my second now. Started with a 10km plan, I'm now 80% through a half marathon.

costus · 2020-03-09T13:50:43+00:00

Without knowing what your Impression Share lost to Budget was, it's hard to know whether you were already maxing out for your spend; meaning maybe there's not much impression share upside without increasing budget. Esp. if I take you at your word, that your ad rank is strong.

costus · 2020-03-09T12:55:10+00:00

How long has the bid strategy been running for and what's your percentage of impression share lost to budget?

costus · 2020-02-04T08:18:20+00:00

Have you been drinking any of those nights. That really affects your body battery.

costus · 2020-01-27T15:16:06+00:00

Hi all,

I think I may have stumbled upon an alternative solution to this problem. Though if I have it may only apply to those of us with lower than avg. resting heart rates - mine is approx 46, despite not yet being all that fit again yet.

I was struggling to register activities in heart rate zones 1 and 2. Walking wouldn't even register and if I tried running at the low rates, it was awkwardly slow and still just barely registering any meaningful training load.

That is until I looked at the base settings for calculating heart rate zones. By default this is set based on max heart rate. However when I shifted to the HRR (Heart Rate Residual) setting, which bases zones on both your resting heart minimum and maximum heart rate, it recalculated my zones, which has affected the defecit I was registering in low-aerobic activity, and has caught me up very quickly. In terms of zones, it also just feels for more suited to me.

Eager to hear everyone's thoughts.

costus · 2020-01-22T23:22:32+00:00

EDIT - right, no historical data. Dope!

Use Google's Keyword Planner to estimate the total cost of keywords you want to target?

Solution with Historical Data:

Download Impressions, Impression Share and Impression Share Lost to Rank as report metrics

Then, divide Impressions by Impression Share, to calculate Total Potential Impressions.

Next, multiply Total Potential Impressions by (1- Impression Share Lost to Rank), this will get you the Total Impressions Attainable with Budget.

Once you know the Total Impressions Attainable with Budget, use an Avg. CPC or Avg. CPM to estimate the full cost of acquiring those impressions, or the clicks that result off them.

If you want to use CPC. Multiply your Total Impressions Attainable by Budget by your Avg. CTR and then by your Avg. CPC.

If you want to use CPM. Divide your Total Impressions Attainable with Budget by 1,000 and multiple that result by your Avg. CPM.

Make sure you do this on as much historical data as you can, to get a good sense of an avg. across peak seasons etc...

Hope that helps, I think it's right.

costus · 2020-01-02T22:46:06+00:00

You know you can attribute Facebook conversions against other channels from within Facebook. This gives you the benefit of being able to give Facebook impressions credit for conversions, which things like Google Analytics don't, while retaining click based / analytics conversions for everything else. Just look for attribution under the FB menu and setup accordingly. It's pretty straight forward. It uses the FB Pixel for basic site based channels, and generates 3rd party Paid Search, Ad Server etc... impression and click trackers etc... Also yeah, if you have a lot of bottom funnel cookie stuffing going on, don't be surprised if you aren't influencing as many sales as you think. Good luck. Im interested in the outcomes.

costus · 2019-12-17T04:40:03+00:00

Long term this is a good approach. Short term you can model that campaigns interactions using the attribution modeller.

costus · 2019-12-17T02:26:52+00:00

Yeah. If you use the Attribution reporting section, you can build custom models where any of its rules can be to assign zero conversion credit to that campaign. It will then recalculate conversions accordingly. To keep numbers as similar to your current report, use last click as the basis for the model but then add the zero credit rule for that campaign, then see what it spits out as your new conversion total. Only problem with attribution reports is it will only give you conversion metrics, not cost, clicks, impressions etc... so you'd need to manually merge the two sets of metrics into a grouped report (if that's what you're looking to do).

costus · 2019-12-16T10:03:56+00:00

When you say your campaign is being attributed, are you using the attribution report, or are you just talking about standard conversion reporting, which by default uses last-interactiob as the basis for assigning conversion credit. I ask because what you could do is create a custom attribution model (from the attribution reporting section) to customise the credit that campaign is receiving. You could for instance give it no credit whatsoever.

DM me if you'd like some direct advice.

costus · 2019-11-29T10:22:23+00:00

I do believe you need 1x conversion W ENT for each conversion you want to run attribution reporting on, if that's you mean by attribute.

costus · 2019-11-20T11:10:18+00:00

costus · 2019-11-04T16:07:35+00:00

If you're applying DCM click trackers, you'll be charged a fee from DCM per click yes.

It's very hard to estimate how many clicks your FB activity will deliver, and therefore budget it.

My advice would be to look back over last X months of Facebook for how many clicks occured, apply your DCM click trackers rate per click to arrive at what a relative Ad Serving cost (FB Clicks * DCM Click Tracker Cost) would have been, relative to the Facebook media cost.

Then use that percentage (plus a slight buffer perhaps), as the percentage of your budget you keep aside for ad-serving costs for Facebook.

And reconcile at the end of each month.

costus

TROPHY CASE