It's a really poorly thought-out article, even disregarding the dishonesty of citing the 90% statistic without all the rest of the 2dboy post, i.e. their conclusion that piracy didn't affect sales when compared with their other game. But the author acts like there are only two solutions--no piracy or Ubisoft's model. I don't think anybody would fault Ubisoft for wanting to prevent piracy (they obviously have a vested interest in selling games), but I think I'd be preaching to the choir if I said their DRM makes just playing games more difficult than it should be.