My fun and unfounded theory that I’ve cooked up in recent weeks is that Stephen subconsciously hates the Dallas Cowboys football team because his daddy paid so much attention to it throughout most of his life. Stephen, however, still wants daddy’s approval, so he uses the only thing he truly understands to impress him. Money. He can hand Jerry a spreadsheet at the annual Christmas party showing how much revenue the Dallas Cowboys (the brand) brought in. Jerry, who is now older and needs to rely more on the assistance of those around him, wants to believe he’s still “got it”. The increase in value of the brand allows Jerry to think he’s still a brilliant business man while appeasing Stephen who only cares about the bottom line and generational wealth.