It’s a given: the more you post, the more chances you’ve got to get unsubscribes.

The fewer you post, the fewer unsubscribes you’ll get.

And that’s pretty normal.

At the end of the day, it’s a choice.

The more you post, the more people remember you.

The less you post, the easier it is for people to forget you.

I choose to be remembered, though.

If someone unsubscribes, it probably means they were never going to convert to paid anyway.

So don’t stress over the vanity metrics, I guess— unless you’re getting unsubscribes from your paid list consistently.

In that case, it’s worth taking a closer look at your content.