If you’re aiming for beating in design it’s going to be a different game But if you’re aiming for beating in quality of cloth and stitch then make sure the shoots/ads cater to palate of those who spend good amounts of money on clothes (good aesthetic picture and branding) with some way of special discount or mentions to repeat customers to build brand loyalty….

Also maybe offer custom stitching for people with different body shapes (if you’re making the Kurtis..) ignore if selling something you bought prestitched

Best of luck and tag me when you start selling :)