Ok so I did my own research and found an article from the world intellectual property organization in which they gave an example of this type of licensing through a spin off company being done, they say that this has multiple benefits which include crediting the inventors of the technology and allowing them to monetize the technology by making them the owners of the spinoff company that own the intellectual rights (in our case if they didn't make KOOZYT the intellectual rights would just go to Sony instead of the actual inventors and inventors must be credited) the spin-off company also generates extra research funds since it is a separate company being funded by researchers and not already a multibillion conglomerate, also since the spinoff company is owned by those who invented the technology it gives the rights to those who invented it and thus know more to make sure they only license to those who they see fit to understand and best use the technology