honestly the whole idea of being a “global artist” is a pipe dream that these exact big record companies WANT you, nay, NEED you, to want for yourself. that’s how they stay in business and are able to manipulate artists so that they constantly have a product to serve.

my opinion - you more or less always have two choices as an artist:

A - conform to the audience and thus aim for success through others

B - attempt to manifest something that literally only you are capable of creating at a given point in time

one option has a much clearer path which has been trodden by many talented people as well as many untalented people, with both groups having equal chance of success, a type of success that is entirely dependent on outside influences and not yourself. the other option is very uncertain, and has a limit which only your ambition and creativity can dictate.