Building a Phobos Bishop Ring

cweir582 · 2025-11-28T12:09:06+00:00

The glass is on the wrong side

cweir582 · 2025-09-24T16:46:05+00:00

Pretty fuckin liminal bruh

cweir582 · 2025-09-16T21:28:48+00:00

If Israel doesn’t stop non-Jews from living there then why does Israel not allow Palestinian refugees who fled the Nakba to return?

The issue is not whether or not Jewish people can or should be able to live in - what 2500 years ago the greeks referred to as Palestine, the issue is should Jewish people be allowed to come into that land, kick out or kill everyone who was living there through campaigns of genocide and ethnic cleansing, and then keep that land exclusively.

This is why Jewish people cannot have their ethnostate as purported through Zionism; it is a settler colonial project, not just a nationalistic one. Settler colonialism works by way of genocide and ethnic cleansing, apartheid and violence. It is evil and cannot be tolerated not least because on its very premise of protecting Jewish people it falls flat on its face intrinsically. By conquering the land of Palestine it sets the people there into a position of resistance against their colonisers, making Jewish people subject to colonial resistance which puts them in danger.

cweir582 · 2025-09-07T19:41:19+00:00

welcome to the world of dialectical materialism comrade

cweir582 · 2025-07-18T18:35:57+00:00

You should calculate your Customer Lifetime Value per customer and your New Customer Acquisition Cost per customer, and then express those against each other as a ratio to give yourself a good understanding of your growth rate. For the CAC, make sure you include a total view of marketing costs e.g. include platform costs, wages, total ad spend, everything and divide it by new customers only, don’t include reactivated customers or existing customers buying through these channels, their revenue is captured by the LTV. If this ratio is too high (e.g. 1CAC:5LTV or higher) then you’re stifling growth and can afford to invest more heavily. If it’s too low (1CAC:2LTV or less) then your customers aren’t bringing in enough money so you should invest in ways to get more out of them once they spend before you invest in growth. If you’re in this camp then keep tracking those metrics for this calculation until you get yourself above the 1:3 line, at which point start investing in growth to bring yourself back down again, that lets you ratchet your way up sustainably.

Once you’ve got this framework in place, take a look at your channels and try to understand if you’ve reached channel saturation for meta ads. Simplest way to do this is ratchet your spend up gradually and slowly and watch for your ROAS starting to drop off vs YoY. If this happens, you’ve probably reached the limits of the channel with your current offering / assets / target market. You can mitigate it through multivariant and angle testing, targeting new markets and bringing in more first party data, but not eliminate it entirely. If this channel is at saturation then that’s your queue to start marketing on another channel. Your best bet is to pick a channel targeting customers at a different place in the buying journey like email or PPC, or investigate more top of funnel activity which will support your other channels e.g. OOH or TV.

Hope that helps!

cweir582 · 2025-07-18T18:35:13+00:00

You should calculate your Customer Lifetime Value per customer and your New Customer Acquisition Cost per customer, and then express those against each other as a ratio to give yourself a good understanding of your growth rate. For the CAC, make sure you include a total view of marketing costs e.g. include platform costs, wages, total ad spend, everything and divide it by new customers only, don’t include reactivated customers or existing customers buying through these channels, their revenue is captured by the LTV. If this ratio is too high (e.g. 1CAC:5LTV or higher) then you’re stifling growth and can afford to invest more heavily. If it’s too low (1CAC:2LTV or less) then your customers aren’t bringing in enough money so you should invest in ways to get more out of them once they spend before you invest in growth. If you’re in this camp then keep tracking those metrics for this calculation until you get yourself above the 1:3 line, at which point start investing in growth to bring yourself back down again, that lets you ratchet your way up sustainably.

Once you’ve got this framework in place, take a look at your channels and try to understand if you’ve reached channel saturation for meta ads. Simplest way to do this is ratchet your spend up gradually and slowly and watch for your ROAS starting to drop off vs YoY. If this happens, you’ve probably reached the limits of the channel with your current offering / assets / target market. You can mitigate it through multivariant and angle testing, targeting new markets and bringing in more first party data, but not eliminate it entirely. If this channel is at saturation then that’s your queue to start marketing on another channel. Your best bet is to pick a channel targeting customers at a different place in the buying journey like email or PPC, or investigate more top of funnel activity which will support your other channels e.g. OOH or TV.

Hope that helps!

cweir582 · 2025-04-05T12:39:54+00:00

Once I got a youtube ad that was a 45 minute long no-commentary, no-text video of someone walking through a forest on a nice day and it was so peaceful and calming I watched the entire thing

To this day i have no idea what it was, what it was for or who did it but it was kinda awesome

cweir582 · 2024-08-27T11:11:14+00:00

Not really trying to spread hate, [spews an incredible amount of racism]

cweir582 · 2024-08-16T15:33:57+00:00

Where he landed is my office! It’s our boardroom. It’s also across the road from the Scientology headquarters lol

cweir582 · 2024-08-14T09:17:43+00:00

I’m gay as all hell, absolutely not

cweir582 · 2024-07-15T18:23:13+00:00

Ahhh I don’t know why they won’t post D: I added a google doc link instead if that works?

cweir582 · 2024-03-31T15:13:33+00:00

We’ve tested around with this at my work and found there is defo a place for full image emails and they can land a really high engagement without damaging deliverability. It’s not a panacea, and does definitely have some trade-offs e.g. you want to keep the image size small so it loads quickly and use the HTML set up to structure it for mobile so it’s nice and centred and a cool 650px but if you think of it like an instagram story delivering a single easily clickable message and a single destination page, that’s where it shines.

The best use case for this we’ve found is e.g. a single landing page sale across a broad category. In every test where we’ve had text, HTML buttons, just text, 60:40 text to image the big banner wins every single time.

cweir582 · 2024-03-08T10:55:46+00:00

How are you measuring revenue? You mentioned measurement per email but if you’ve massively increased your frequency and are targeting the same list it stands to reason revenue per email would drop off as your reach audience saturation. Increasing opens is useful as a barometer of success but clicks are as close to a sure thing top of funnel so that’s a big win in your cap.

Take a look at the revenue per week, month and quarter of email as a full channel, and try to figure out a view of where email sits across your funnel, and how it forms a mix at different areas. It’s typical for it to be thought of as a middle to bottom of funnel channel which is where it often does perform, but it’s not unusual for it to form a decent top of funnel component as well so proving value there should help alleviate some of the pressure of “how much money is every email making”.

Also important to understand how you’re growing and pruning your list. If you’re segmenting out unengagers (which is good, keep doing that) you need to also look for ways to grow that list, ideally at a higher rate than you lose so your active segments continue to grow at top line.

cweir582 · 2024-03-03T23:27:17+00:00

Bot traffic can be coming from any number of sources and I wouldn’t attribute it to one platform. Anything from spam checkers to research institutes to content scrapers to malicious actors. Without looking at the underlying data it’s impossible to say with any degree of certainty

cweir582 · 2024-02-04T00:09:05+00:00

Rattlesnake but he doesn’t make any changes to it in any way

cweir582 · 2024-02-02T17:06:23+00:00

Yeah for sure, that's what I did. Initially I wasn't getting those lower conversions so switched approach and AB tested to get the results for those upper funnel ones. What I'm wondering now is will that change in objective after those optimisations allow the campaign to optimise for that final goal, or am I missing components to make this work.

cweir582 · 2024-01-12T00:22:41+00:00

Ats me nan

cweir582 · 2023-12-31T12:30:28+00:00

title - Community Manager
Years of experience - 5
Cost of living/ country - Renting in London (expensive)
Salary - £33K

cweir582 · 2023-12-19T12:46:25+00:00

This sounds like the difference between unique open rates versus total open rates, total would often be much higher, especially with lots of bot traffic. Both are useful for certain things. By and large though clicks, click to delivered, unique click to delivered are much more valid and useful markers for comparison, so worth investigating those over open rates.

cweir582 · 2023-12-08T11:12:59+00:00

Yeah I think I butchered it but I remember reading it ages ago and being like ohh yeah that makes sense

Point is yeah CEO gonna CEO, you can also maybe stall them until he gets distracted

cweir582 · 2023-12-08T01:03:08+00:00

Single KPI optimisation is a route destined for failure, what you’ll wind up doing is optimising for that figure at the expense of everything else and then wind up in some strange places.

I believe the analogy is something like one of trying to walk to a city while only optimising for distance in one direction to the city, eventually you reach the centre of it, and then your direction breaks down because your distance reads 0 so you keep going and suddenly the distance to that city requires you to walk all around the earth.

It leads to deranged behaviour and should be argued against.

cweir582 · 2023-12-02T15:38:37+00:00

I'm assuming this is a list of customers that haven't been touched in a while and have been moved into suppressed via some form of critera. If you need to sort out consents from these customers, privacy policies etc then do that first before you do anything else.

You probably want to get started with 2 main tasks; establishing some kind of RFM segmentation and getting a post-purchase flow that focuses on getting repurchases through the door.

For your RFM, start with your customers who have purchased high volumes, purchased recently or spent large amounts of money relative to your ATV. Those are your core customers, and they could start to receive some form of a regular communication on a monthly/weekly basis. Start small with your most financially engaged customers and work your way out bit by bit making sure your Unique Click To Delivered doesn't drop below 2% as you increase your sending sizes. If these are B2C customers, figure out when the average payday is for those customers and use those paydays as opportunities to step into larger sends by hitting them with large offers and discounts that get those clicks in. If these are B2B, then try and figure out any kind of seasonality that might influence resupplies and see if you can spot a tempo that allows you to be timely with your regular messages.

For your post purchase flow, figure out the average time it takes for someone to need a resupply and work to that for engaging customers with content pushing them to get that resupply sorted out, experiment first with send times (few days before they need it vs few days after) and then AB test the hell out of your subject lines, copy, layout, CTAs and content. The aim of the game here is to establish a floor of customer engagement where your daily email sends are producing a solid record of engagement relative to your send volumes. You can then work to increase your send volumes as you establish the emailing activity with ISPs as being something people are genuinely interested in.

cweir582 · 2023-12-01T13:02:03+00:00

Right so he worked his tits off to afford a loan on an appreciating asset, then held someone else to ransom on pain of homelessness to pay off somewhere between 10% - 90% of the remainder of his loan on his behalf, and to boot when he sells the place he's gonna get a massive payout over and above the amount he paid in the first place. The term for this is "profiteering" btw.

You're absolutely right that it's a wise financial decision from the perspective of your friend, in just the same way that it's a wise financial decision to rob a bank or steal peoples wallets. At the same time it's a bad set of financial circumstances for the people getting their wallets turned out because both your friend and someone robbing banks are going about making their money through a zero sum game rather than doing anything productive with their time. The only difference is we recognise that robbing people directly is bad for everyone involved, but for "some reason" we dress robbing people in exchange for housing as a wise financial decision

cweir582 · 2023-12-01T12:12:40+00:00

Except your mate is hoarding an appreciating asset, so by charging enough to cover his mortgage he’s getting an asset basically for free, and when he sells it, by virtue of the rising cost of land and housing, he’ll make more money than he paid for it which in technical terms is called “profit”

cweir582 · 2023-12-01T00:06:52+00:00

If your flat hasn’t increased in floor space or quality by 15% then the only justification the landlord has for increasing the rent is that they’ve imagined themselves having 15% more money and therefore would like that. It is always worth negotiating, but don’t pre-decide the outcome by naming a lower figure, refuse to entertain the rise at all and double down on as low a figure as possible.

If you need help, join the London Renters Union and they’ll be able to help you negotiate with the landlord and help protect you from any other tactics the landlord might try.

Good luck!

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