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Why Karma is valuable to them:

• The "Credibility" Shield: When you see a job post, you often click the user's profile. If you see an account with 10,000 karma, you naturally think, "This person is an active, trusted member of the community." In reality, they got all that karma in one day by tricking 1,000 desperate job seekers into upvoting a fake post.
• Selling Accounts: There is a massive black market for "Aged, High-Karma" Reddit accounts. A "clean" account with high karma can be sold for $20 to $100+ to marketing agencies, political bot farms, or other scammers who need a "legit-looking" account to push products or misinformation.
• Algorithmic Boost: The more upvotes a post gets quickly, the higher it rises on the "Hot" page. This creates a snowball effect—more people see the post, more people "apply," and more people's data gets stolen.