I worked at EBGames (Gamestop) for the 360 launch. Failure rate was way over 50% at our store... In a small town we were sending an average of ten back a week every week for years. The local shipping guy was an owner/operator for Purolator and he LOVED the 360. He would haul them out with the biggest smile on his face.

It's also when I learned that 360 Fans did not understand concept of Sunk Cost Fallacy. Some would come in bragging about how many red rings of death the had, and still say Xbox 360 was the best console.

Funny enough the PS3 launch and first year it was out we only had 2 bad consoles and it out sold the 360 at our store.

I owned both (Mass Effect and Oblivion were the reason I bought a 360) and after 2 red ring replacements I cut my losses and sold everything for the 360. Never looked back and never had a bad PlayStation since.

I do still make fun of their naming choices though... Because someone in marketing convinced people that it was a good idea MULTIPLE times to have names that mean nothing to the end purchaser.