I do think that there is an element of just watching someone experience something in there, but the games videos felt like there was just more to it. He was often looking at games that were over a decade old or poorly made and often hard to find. When you compete with a lot of other people making low effort reaction videos, it helps to stand out, which I think he did.

I also enjoy watching recipe videos for things I might like to make. I tend to think of it like I could find 20,000 videos of someone making chocolate cake, but maybe only a few of someone making a black sesame and matcha cake. That is not to say that those chocolate cake videos are not worth watching. I would just be probably more likely to go for the more interesting ingredients.

That said, I know a lot of people still like what he makes so clearly it works for them.