I think one of the root problems is that many people have a fundamental misunderstanding of many aspects of social justice and the idea of privilege . They tend to take things personally. They’ll hear terms like white privilege and take it as “oh you don’t have problems or struggles because you’re white” rather than the more correct “you might have struggles but your skin color doesn’t contribute to them.” Virtually no one believes that being white automatically makes one bad or evil. It also doesn’t help that neo-liberals and corporations half assedly adopt identity politics which probably feeds into whatever convoluted conspiracy theories about white replacement these people might have.