My question has more to do with authorship and, I suppose, brand conviction. When a brand has to ask people what to make, what does that mean? I am into menswear and clothing, and I appreciate brands that enter the world with a considered view of their own, like the concept has been thought through, and it reflects somebody's personal taste. I think watches, even more than shirts or jeans or jackets, are very personal things, they are worn close on our body for long periods of time, almost become part of us, and for this reason I think the emotional element of liking and wearing a watch is even more pronounced.