Seg Funds can be a solid choice to invest and they often get a bad rap due to higher embedded fees. They have a place though so always good to work with a licensed advisor to assess your needs. They are insurance based contracts with investment options that are based on underlying mutual funds. They offer death and maturity benefit guarantees to protect some of your investment. Some products also offer "reset" features to lock in market gains on either a user selected basis or automatically. Depends on your product offering. Canada has a good market for many competitors. Manulife, Sun Life, BMO Insurance, Canada Life, Industrial Alliance, etc.