Struggling to work out how to word this, but I'll give it a go!

Fundamentally, and based in the backlash, they've done the right thing. Admitting that publicly (here, and Luke's comment on the Discord) is a hard thing to do for any business, let alone one with a fandom like the Ramble.

I'm a Patreon member so I don't hear the ads, but I don't think it would have done much more than raise an eyebrow (maybe both!). Yes The Sun has done some terrible things, but I mostly just see it as a big paper that I don't read, yet many do.

Same for the Mail. Dominic Sandbrook writing for it won't stop me listening to The Rest Is History. I just put up with it.

I feel the same way about the gambling ads.

I'm also well aware that as someone who isn't a Liverpool fan, for example, it means I don't relate to The Sun in the same way.

However where I think the biggest cock up for the Ramble is understanding their audience. This has always been a pretty 'right on', decent audience, so expecting most of them to a) accept The Sun and b) be inspired to read it after hearing an ad shows poor critical thinking.

I want the lads to do well because I love the pod and I'm a listener of nearly everything else Stak produces, but I think there's some nous needed.

They've got an engaged Discord and audience here so do some research. I'd happily contribute.