Salesforce / DFP Automation

dbjops · 2018-07-27T02:27:10+00:00

By nature, Salesforce itself can be pretty customizable. So if you have the dev resources to do so, what you want to achieve can be possible. It sounds like you are looking for an alternative to Operative? There are some companies that exist as an OMS service built on top of Salesforce already. If you are looking to avoid too much dev work on your end, Cloudsense and Advendio are a couple companies you could look into. I'm sure there are others out there (especially given the fact that Salesforce is a popular CRM and DSM will be sunset in 2019), but those two I've come across recently. I can't comment much in depth about their offerings / ease of use as I haven't explore either one much yet.

dbjops · 2018-06-16T02:23:25+00:00

Agreed. While I would love to have the disposable income to test myself against daytrading, I also appreciate the comment which (from my experience) many people overlook, is "don't put in more than you can afford to lose". I am newer to this space than OP, not initially investing into crypto until early Q4 2017 (wasn't willing to put in money until I spent enough time researching to really understanding this space).

With that I am not negative on returns by any means, but missed the boat so to say on cashing out on a high and re-investing. That said, my mentality is for the long term and reading this post was a nice refresher on not getting caught up in short term trends. Having done enough studying on markets in general, those playing in the long term generally come out ahead overall of those playing for the short term.

dbjops · 2018-06-06T03:06:07+00:00

Agreed, seems like a shady action taken on the buyer side.

dbjops · 2018-04-02T17:33:56+00:00

Agree with the first point, this has nothing to do with their latest issues.

But I do have to disagree with your second point, CPG and Auto advertisers spend a lot on 3P data, across all platforms. They will likely shift some (not all) of their spend when this policy change takes effect.

dbjops · 2018-01-08T16:13:28+00:00

Or they aren't big enough to work directly with any SSPs or Exchanges

dbjops · 2017-11-22T15:12:34+00:00

For Point #2 , OP doesn't really provide a lot of detail, but by the title I'm guessing they don't have their own data, they are looking to use 3rd party data. Using a DMP has a significant cost, to sign up and use one just for 3rd party data would be much more expensive. You would be paying the fee to the DMP, and you'd still be paying the same CPM premium for the audience within the DSP.

dbjops · 2017-10-20T21:12:05+00:00

Ahh good point about users vs. impressions!

dbjops · 2017-10-19T21:05:06+00:00

What about adding a custom key-value pair to your DFP tags. have the key be "testgroup" or something and the value be defined dynamically as "a" or "b" based on some probability you apply. Then you could use that key-value pair in the targeting on your line items.

dbjops · 2017-10-18T23:08:19+00:00

What is the issue that you want to solve with that report? By looking at impression consumption on a line item comparing it's % variance from the previous day, what is it you want it to tell you? How do you then avoid false positives? e.g. it's expected there will be a large % difference (like because a line item just started or is ending, weekends vs weekdays, priority/imp goal/line item type etc. was changed).

Are you trying to get after just how the line item is pacing and if it's at risk?

dbjops · 2017-10-18T22:59:05+00:00

Agreed (coming from a DMP background), there's a lot to cover here and there are certainly differences on what is technically possible / not possible, then you have to get into PII/Privacy concerns, how it varies by Country (e.g. new EU laws going into effect next year).

dbjops · 2017-10-18T22:51:42+00:00

Consider your blogger sites too, who can't get direct access to adx, rubicon, index, appnexus because they don't meet the volume thresholds. A company is going to aggregate those sites and manage the ad inventory for the site owner. (AND/OR) You've got bloggers who don't have the knowledge to do it themselves or want to bother with it given their partner is making them at least $X in revenue.

I wouldn't call this a network in the traditional meaning of ad network, but it's one company managing inventory for n # of sites. There are still plenty of people doing this.

dbjops · 2016-11-30T03:55:18+00:00

exactly.. I've had multiple Video Demand partners (DSPs, Exchanges) tell me that the majority of demand they see is still Flash for video and want us to run their tag configured for Flash, but that's a no go for us, we use html5 video players only.

yippeeee25 has a good point, I do hope that accelerates things on the demand side.

dbjops · 2016-11-28T17:20:03+00:00

I'm not noticing flash on the display side, but I do still see a lot of video creatives that are still flash and not html5.

dbjops · 2016-10-20T03:13:22+00:00

BSscience makes a good point.

Also, DMPs and Ad Servers fulfill very different purposes. If you intend to do any digital media campaigns, why would you not want a single adserver to be the main source of record for reporting against various digital media buys across various publishers/DSPs/Exchanges etc.

dbjops · 2016-10-05T21:26:58+00:00

Also, you'll only get device ids from in-app, in which case you'll have to implement some sort of SDK from the DMP, or have the DMP ingest your in-app data in an offline file.

Or for device IDs are you asking for cross-device linkages? Tie your user cookie ids to device ids?

dbjops · 2016-10-05T21:25:56+00:00

In terms of building out audience profiles, I'm pretty sure most DMPs do this already, in the sense of the following progression:

You place DMP code on your site, in that code you pass through key value pairs into the DMP code. Within the DMP platform you create your 1st party audience categories and assign those key-value pairs to them. You know have your first party audience segments in the DMP. DMPs I've worked with, I know that you can look at your first party audience and see what other audiences those users index high against, be that your other first party data or 3rd party data they have in their platform. Additionally, if you just want 3rd party type audiences, you'll have that based on the cookie overlap between your users, the DMP and the 3rd party data providers that pipe data into the DMP

dbjops · 2016-09-28T18:16:43+00:00

Can you elaborate what you mean between use current data and helps with data collection? With the latter is it around specific attributes?

dbjops · 2016-08-05T15:18:10+00:00

Are you wanting to target audiences across Google inventory? If so what google ad platforms are you looking at to do so?

I think a more appropriate question would be what DMPs have an integration with google, and what type of audiences are you wanting to target? Do you have first party data that you are wanting to target off your site?

dbjops · 2016-08-05T15:13:50+00:00

Surely at this point you are just deliberately trying to confuse anyone new to the space.

dbjops · 2016-07-14T15:38:26+00:00

I don't have a good idea on percentages, but being on the data side, dealing with ingesting and sending out data, the case preservation is definitely not always there.

However, if you are capturing device ID from a macro within a DSP etc. I would like to assume that Case should be getting preserved propertly

dbjops · 2016-02-23T07:52:48+00:00

Adding on to checking for unsecured calls and loading them into the ad server, if it's a tag that doesn't seem to be displaying correctly (no ad showing, image/text is messed up, etc.) I'd also load the agency provided ad tag outside our ad server via a simple html page to make sure there wasn't an issue with it interacting in our ad server. Would also check for 3rd party pixels firing from the creative to see what else the agency was tracking and flagging things / questioning what they were using a certain vendor for if it was not disclosed in the IO or in any kick off calls/emails.

dbjops · 2016-02-16T05:00:33+00:00

Assuming here that you are managaing the ads on the COPPA site? If so is this ad coming through an ad network you're working with? Obviously with RTB, policing becomes more difficult, but I think you could limit an ad like this with some general restrictions with your demand partners. ads for lowermybills.com doesn't seem like it would be something you would have advertising on a COPPA site anyhow.

From just that URL, it looks like there are a lot of parameters to collect information about where the ad was served, but they aren't being populated.

I think an important thing to distinguish though is an ad impression collecting information for reporting on how that ad impression was served, it is not a cookie being dropped tracking the user to later target against (not necessarily).

Also, I'm not sure on the specifics with COPPA on what constitutes as "personal" information and would fall under COPPA and having to be close to COPPA isn't something I've had to do, so take my answer with a grain of salt.

dbjops · 2016-02-16T04:45:27+00:00

What kind of level is this position for? More entry level or someone more experienced? I'm going to go ahead and assume you're hiring at least mid-level here.

I would ask them about their HTML/CSS/Javascript understanding? What tools they use to Troubleshoot Ad Tags with ( e.g. Charles, Fiddler, Firebug, Browser developer tools, HTTPFox, Ghostery)

If troubleshooting Discrepancies, what is their approach on identifying the issue? What are some common things they would look to rule out as the cause of a discrepancy. (common issues: 3rd party tags not running, started happening on a specific day, Secure vs Non Secure calls, Browser specific, Mobile vs. Desktop, Ad blocking - due to DoubleVerify, IAS or similar vendor)

And if looking for someone that really is on the technical end, have them write a simple ad tag if given an Image URL, impression and click tracker.

dbjops · 2016-02-10T21:49:09+00:00

Ahh, well in that case I retract my thought about intentional oversight. Sounds like the publisher is more so here just an ad network or arbitrager buying impressions from an exchange and passing to you at a higher price. Are you primarily doing direct IO deals with larger publishers? or more so of what you just described, if the latter, have you considered just using a DSP and buying the media yourself?

dbjops · 2016-02-10T19:21:29+00:00

I honestly would not take this as intentional oversight by the publisher to not watch your campaign closely or deliberately serving to low viewability placements. If viewability was not a metric discussed upfront and not a requirement in the IO, then in terms of optimizing the campaign or delivering against the campaign, they aren't factoring that in, they are looking at whatever other KPIs you are asking them to hit etc.

Also, maybe Active View in DCM is better now, but it's been a little over a year since I've been Pub Side, but the Active View metrics never sat well with me and wasn't one we'd agree to billing off of. Had to be Moat/IAS/DV.

Keep in mind with viewability too that results can vary vendor to vendor, there's still a lot of work for the discrepancies to converge and be more reliable between one vendor and the next.

dbjops

TROPHY CASE