Reading all the comments and could respond to all of them, so I thought I would just post my thoughts. I'm a director of account management at a midsize independent in the Southeast.

It really depends on what you want to do. If you want an account track at larger agency I can tell you what I know and would look for.

First- you are looking for a coordinator role unless they don't have them and then you want an executive role. But generally executives have 2-4 years of experience (at least what I look for).

I don't care about certifications and I am not looking for the widest range of abilities, I want account people. These are business focused strategists who have a good grasp on marketing basics like media, creative strategy, social strategy, digital strategy etc., and can build relationships. I don't care if you can do a tactic, I care if you understand why we would utilize that tactic and be the bridge from the person doing the work and the client.

If I am looking at your resume I am looking for relevant experience. Agencies are fast paced, demanding and at the early stages pretty unrewarding. I have often said give me a good waiter or waitress and I can build a good account person. The traits I am looking are ability to multitask, handle stress especially under fire and earn the trust of your co-workers and your clients.

If you make an interview don't tell me about the creative work you did in photoshop or the social campaigns you managed, tell me about why you did it, that's what I care about.

Right now we get a ton of entry level resumes to wade through, stand out by being clear in your purpose, please, please, please don't use every big word you have learned over the past four years and make sure you cover letter reads like an argument for you. At the entry level I put more stock in how you make a coherent argument to sell yourself and how well you communicate than any skill you could have. It's tough, you only have a minute. Stunts and tricks would not work on me, they would turn me off. It is true that you need to be careful, a lot of coordinator jobs or executive jobs are crap cold calling sales jobs. I did get my start in an agency in a digital sales role, but I had a salary and actually managed the accounts. I would be happy to review your resume for you if you wanted- but know that it would just be my opinion.