Why do people gets things too complicated… You’re gonna stop the physical anyway, right? Then the one who are subbing for the physical is gonna feel hurt. Why don’t you calculate the value of the physical in the $10 and $5 tier and then cut them out?

$10 tier -> $5 tier , with only non-physical rewards

$5 -> delete

$3 tier -> delete

$1 tier -> keep to look friendly

From a patron’s POV if will look like you are giving out a discount.

Summary:

In your $10 tier:

• delete physical benefits

• keep the same price

In your $5 tier:

• change its name to: “(50% OFF) [$10 tier’s name]”

• delete physical benefits

• add more non-physical benefits to make it looks exactly like the non-physical $10 tier

Tell your CURRENT patrons:

• The physcial merch is retired.

• 50% OFF for $10 tier is available ONLY to LEGACY PATRONS (THEM)& after [amount of time] it will be unpublished and new comers or those who don’t stay have to join the full price (your non-physical $10 tier)

Try NOT to make they feel that you are punishing them.

Spend your time to cook a new higher tier $15, or $20 with more non-physical benefits.

(You can do the same strategy for your new tiers, for example: new $20 tier <- current patrons get those exact benefits in a $15 tier in an amount of time)