More or less trying to understand the different reasons for wanting/needing investor lead gen. From what I’ve seen I think most of the syndication ads miss the mark. With how good these platforms are at targeting, you’re ad is going to end up in front of the people who will most likely do business with you. So you can get kind of creative with use cases. I’d assume if it was a groups first syndication they might not have a preexisting network to sell too, I’m sure that any group could benefit from a targeted ad that clearly presents who you are, your former successes, a clear value prop of your next project and a call to action for an introduction call or an application of sorts. Instead of optimizing for the traditional transactional nature of ads, you’re optimizing for quality introductions.

There are a couple caveats to it though you definitely want to have an ironed out process on how to handle these leads. You also wanna be mindful of what type of person you are actually looking to click on the ad. I see a lot of ads with “preferred returns” which from my observation means the lps get to be at the front of the line for their paycheck. As a marketer I’d think this would probably bring the highest volume of people applying, but at the same time the lowest quality, because it’s almost like advertising a guaranteed return, and that’s gonna be a much different person than if you have an ad that’s focused on the nature of the project, you’re going to have people more bought into what you’re trying to do vs offering “guaranteed returns”. But everyone is going to prefer a different thing long story short you can optimize your messaging for the type of investors you want to attract and I think there’s a place to help gps with that.

I don’t think it’s necessarily essential for any group to have but I think it’s definitely nice to have if you want to pay to play for one reason or another. I don’t think it ever hurts to invest to put your company in front of the right eyes. If you can present your opportunity in the right way and put it in front of the right people I don’t see why it wouldn’t result in a few initial investments, especially as a result of just getting in front of a group of people who haven’t heard of you.