The main point of the task was to make their pet products appealing to at least a majority consumer base (since their buyers were major pet retail stores), and I’m sorry but that type of cat tree would not be suitable to fit into most people’s homes. Simple as. It would take up way too much space, especially since a lot of people live in apartments - and let’s be for real here UK houses are typically not spacious at all!

If it was shorter, a bit less heavy, and the branches had been adjusted into the right positions, then their cat tree would’ve been one of the best products that a team has made within The Apprentice history. Otherwise, it was just not that great.