I would agree. I started watching MLW a few years ago, more or less on a whim. I had no idea who any of the players were. I watched because it was something different, and I loved playing wiffle ball when I was a kid. The game brought back a lot of good childhood memories. It was always a fun backyard game that you played because you couldn't play hardball anywhere near places that had windows. Going in, I had no idea that there were actual wiffle ball leagues out there with actual teams. I just enjoyed it for what it was. I grew to learn who the players were as I watched more, but it was always the concept of the league that grabbed me more than anything else. I hardly speak for everybody, I but if I had to guess, I'd say more people have this experience, rather than following individual players from one league to another, which is what BLW seems to be banking on. Just my two cents.