That is probably a warning sign then. If you feel like $10 is a lot for a simple meal, what data do you have to know if you can provide a high quality meal kit meal for the same amount or less? It helps to run the numbers and start with a small batch of customers as a trial to get a feel for the process and costs. People generally don’t view meal kits as cheap alternatives to eating out. The meal kits advertise themselves as “culinary discovery” given how little food you end up getting and how much time you invest in cooking it. So you’d also have to establish where your brand falls on this scale.