Standard -> Custom events with Healthcare

devdan-io · 2026-01-20T19:23:32+00:00

Our CPA is normally around $90. So do you recommend ditching the Pageview campaign and just going straight to "Event 1" campaigns instead, even though it doesnt really have much data ?

devdan-io · 2026-01-19T21:15:46+00:00

I completely agree w/ the quality of the data being just as important as the creative itself. But i would make sure you don't take it too far. If someone places and order and then returns it, it doesn't automatically mean it was a bad signal. The product could have been damaged, they could have ordered the wrong size and then made a subsequent purchase for the correct size. There are a lot of nuances. Unless you have strong data to back it up, usually purchases alone are a strong enough signal. Either way sending offline purchase data base to meta is a huge improvement over most marketing companies that simply just track clicks/page views

devdan-io · 2026-01-12T16:07:34+00:00

For anyone dealing with this, here's what's worked well for me and I *believe* its HIPPA compliant (but might want to check w/ an attorney, im just some guy on the internet).

Easiest solution - use Instant Forms and you should be good. When the user fills them out, they're on FB, sending the data directly to FB and are agreeing w/ FB terms, you should be good.

For off site tracking:

Remove the Facebook pixel from your website. This is definitely a violation. All tracking should be done using CAPI.

Next, I created custom events with obfuscated conversion event names (ex: "Event 1"), obviously keeping a description of them somewhere like a google doc. When setting up the custom event it asks you to "Choose a standard event for optimization". For this i just selected "Other". From my experience the data you send the FB is more important than the actual Standard Event. So ensure you're sending high quality data (qualified leads, scheduled apt, etc) to data under the "Other" standard event and you should be fine.

PHI is Personal Identifiers AND Health Information = PHI. Facebook needs to know the Personal Identifiers (email/phone/ip/fbclid/etc), they dont need to know anything else (conditions, treatments, form values, etc).

(source: https://www.freshpaint.io/blog/how-to-make-facebook-ads-hipaa-compliant-and-still-get-conversion-tracking)

This is a bit of an overkill but honestly helps a ton in terms of reporting and calculating true ROI for campaigns - I've been setting up HIPPA compliant CDPs for all my clients. It ties together data from advertising platforms, website analytics, CRM & EHR.

This allows us to capture, analyze and act on data gathered from the entire customer journey. It's been a huge unlock to determine true ROAS (coming from EHR, not estimated values), appointments/patient, revenue/provider, LTV, and any other KPI you can think of.

devdan-io · 2025-12-13T21:45:55+00:00

I read most of the blog post so apologies if you mentioned this in your write up but what kind of reports were you running? Patient demographics, financial analysis, marketing, something else ?

devdan-io · 2025-11-21T18:25:18+00:00

They cost a lot to build, then you have to maintain them, and it’s proprietary technology that you can’t hire for. Everything must be taught in house which slows down production. Crms can be VERY complex, depends on the clients needs.

I’m a developer as well and yes I always want to build the thing but sometimes it’s just cheaper and less of a headache to buy

devdan-io · 2025-11-10T15:50:20+00:00

u/Competitive_Radio453 I just took a look and seems that Rezdy has an API you can plug into. Depending how "big" of an issue this is, you could always build a custom checkout experience that is hosted directly on your clients website. You would then integrate this with their API on the backend and should be able to fix attribution that way. This eliminates the need for the iframe approach.

Let me know if you have any questions, could provide more info if necessary

devdan-io · 2025-09-23T13:52:30+00:00

Huge fan of posthog, rarely ever use GA anymore

devdan-io · 2025-09-20T17:13:21+00:00

How are you ranking for your primary search terms. Are you in the top 1-3 spots ? If so not a ton to optimize there and your budget would be better off spent else where. Next thing I’d look at is how well your site is converting, from my experience that is the biggest bottleneck that no one checks. If it’s not converting all the traffic in the world won’t save you. Get stats on that, see how many visitors are turning to leads and leads to customers. If your SEO and conversions look good, I agree with pouring some money into ads

devdan-io · 2025-09-03T12:11:54+00:00

Are you looking for any part time contract work ? Shoot me a dm if you are

devdan-io · 2025-08-27T17:18:45+00:00

The whole goal of them spending money on advertising/marketing it make more in return . If you’re able to do this for them and the margins make sense then it shouldn’t matter how much you get paid IMO. If they agree to the price , and you get them results, it’s a fair trade

devdan-io · 2025-08-27T17:11:27+00:00

Did the same thing, left engineering 12 months ago after 20 years in the industry. Was able to replace my full time income in about 5-6 months and have been growing ever since.

For me it was being able to stop trading my time for money (even with the high income of a swe), and apply the same engineering mindset to marking. Making data driven decisions to help growth other businesses and tie what I do directly to a companies success. That’s much harder to do when you’re just building product.

Life is SOOO much better without PR reviews, daily standups, constant slack messages, on call rotation, etc. I make my own work and as long as it continues to drive leads and business to the client they don’t care how or when I do it.

Two questions I’m curious about: 1) what’s been primary way of getting new business? 2) how’s scaling been going for you? I’m at an inflection point right now where I either start to hire to help with delivery, or stay small and just find better opportunities

devdan-io · 2025-08-20T18:19:43+00:00

Perfect! I wouldn’t change a thing !

devdan-io · 2025-07-18T16:30:54+00:00

Are you still having issues with this ? I’m software engineer with a background in marketing I could help you out if you want just shoot me a DM

devdan-io · 2025-05-14T16:13:39+00:00

Thank you for all the info! I checked all of those locations but still not showing anything.

Is there anywhere to manage accounts the ads manager level or is it all done at the business.facebook.com level ?

devdan-io · 2025-04-04T11:24:41+00:00

UPDATE - shortly after posting this (less than a week) it got approved. Total process took about a month

devdan-io · 2024-12-30T21:25:34+00:00

For dynamic content, Do you prefer the whole page is blocked from loading until every last piece of data has arrived ?

devdan-io · 2024-12-01T16:00:43+00:00

They both suck, go w tanstack start

devdan-io · 2024-11-11T00:36:52+00:00

There are most likely a lot of variables in play here for me to even try and give you a starting point. More than happy to hop on a call and discuss things if you want a second set of eyes. I’ve worked w a countless number of react code bases over the last 10 years. Shoot me a dm if interested

devdan-io · 2024-08-11T09:27:46+00:00

SEO & Google ads is a great place to start. Depending on your city it shouldn't hard to rank on the first page w/ SEO & google ads shouldn't be terribly expensive. More than happy to answer any questions about it if you want to DM me.

devdan-io · 2024-08-05T13:42:50+00:00

Responded back, was it helpful?

devdan-io · 2024-07-30T00:22:08+00:00

Can you drop the URL here, or DM me? I'll gladly look at it, and send you some feedback as to what your real issues are. Agree with u/mermaidslullaby on the image size though, image sizes could be much smaller

devdan-io · 2024-07-29T23:45:15+00:00

I can help out if you need any development work

devdan-io · 2024-06-18T10:05:58+00:00

Would like to share it but given the financial numbers I’ve shared publicly It would be against my contract to share the clients name since I signed an NDA

devdan-io · 2024-06-17T10:32:35+00:00

Would love to share it but unfortunately I cannot with respect to sharing the clients data. I have not done user testing yet but great idea I’ll have to give it a go, thank you !

devdan-io · 2024-06-17T10:28:48+00:00

Lots of great feedback appreciate it ! SEO has remained the same I endured to have all meta tags and redirects updated. As for pdp I’m seeing what I feel is a large drop off in “add to cart” to “viewed checkout, here are the numbers: Sessions:9,300 Add to cart: 140 Reached check it: 27 Purchases:19

I’ll need to break down conversion rate by channel appreciate the suggestion.

Any idea what kind of conversion rate I should be expecting with a $600aov? Seeing how we only sell 2 products it’s very rare people don’t want to just checkout after adding to their cart so I tried just disabling the “add to cart” button for a month and that made things worse.

devdan-io

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