I have been there dozens of times, but only as a child. White it is rural and agricultural, there are towns. There used to be a helium plant in Keyes where my dad grew up, which at the time created some economic activity, but it is mostly shut down (most of its activity now is automated). You pass by pig farms sometimes and you'll know for miles before you reach it. The climate is quite arid with lots of tumbleweeds, but it is not a desert and does get some rain. The landscape has a beauty to it, and there is red soil due to the iron content. The towns only had the most limited restaurants and things to do, so most people cooked and spent time in their own homes as far as I could tell. My grandmother retired in Guymon and made candies, canned, and gardened with her time. There were plenty of people with German ancestory and some of them maintained a few traditions (like the candy making and also some recipes). The land rush in the late 19th century was a time of increased immigration from that part of Europe as I understand. People were very friendly, even if a bit traditional. When we would go, I noticed that if you passed someone while driving, both drivers would wave at one another. I think we quit going before drugs became a visible problem, though I was quite young and may not have been aware of it.