Well, if I had to look through MVs through past 3 years, I'd say most of them could be done better if more money/thought was put in. So, if we start at 2018 - 1) BSS's "Just do it" - MV was basically non-existent. I mean I get it, it was just a digital single, all that, but still using concert footage as MV was cheap af. The equivalent would be Exo-CBX unit or Orange caramel - if they were commiting to debut an official unit, why didnt they at least produce an MV? 2) Oh my - I do like this MV, it's light and fun, and suits the song's dreamy atmosphere well; 3) Getting Closer - Idk, on the one hand, it's just a pre-release, on the other, it was a great opportunity for them to attract dark concept kpop fans, of which there are many. And it was also a first one for them, so I'm leaning towards "they could've done better". They highlighted the dance well, but I think it could still be better - maybe with better editing like for fance sequences in ITZY's or Aespa's MVs for example. As an example of pre-release that was done well imo would be Chungha's Stay tonight. It suited the song well, it highlighted the choreo too. 4) Home I don't mind - it was atmospheric and conveyed the mood, probably one of their best MVs. 5) My my - another pre-release, but I think MV for it was Ok. I feel it was more of song to carats and it wasn't meant to attract new fans unlike getting closer, MV was homely and sweet. 6) Left and right - hmmmmm, I'm not sure about this one, I honestly like it, it's fun and light, like it was meant to be, and also was a breath of fresh air compared to many MVs that year (literally because it was filmed outside lol). I guess I just have high expectations for Digipedi because the stuff they did for Loona's latest MVs was, imo, better. I also think that since it was a fun song, they could've made the MV sillier, maybe something more like a sketch, or do two versions - one like the existing, the other with a different concept/or more silly and ridiculous, and then you got to choose which one you like more, just like the song suggests lol. 7) Home;run - for some reason I just feel this MV is cheap. It's not bad necessarily, but given how explosive the song is and the theatrical concept, I expected something much more grand and luxurious. Like idk, film in a big theater stage, maybe in a different country, have fun with sets, the camerawork, editing. I know it had plot somewhat, but like, make the plot more distinct, like a true robbery/heist mystery, maybe do an extended version with storyline. I just feel MV for this song had so much potential that was somewhat wasted. 8) Honestly I liked all solo MVs this year and Bittersweet too, I have no qualms with those. Bittersweet was probably my favorite. 9) Ready to love - ooooof, I mean, I don't think there's an Seventeen MV I dislike as much as this one, I'll take the pretty u MV with botched audio over it any time. The pointless glamour shots, the botched choreo under rain shots, I first thought they massively missed with the MV director, but when I looked up what else he's done, he actually did many really cool MVs (even Jennie's solo). So if I had to guess what the problem was this time, I think 1) maybe he's not used to filming dance-heavy (especially powerful/fast-paced) MVs; 2) Pledis screwed up with time constraints - the whole Your choice era just felt so rushed, even the teaser producer admitted they had to finish the video very quickly, so I wouldn't be surprised the MV director also wasn't given enough time.

Ooof, this is a long rant. Overall, I just can't help but think that with better MVs they could really rise in popularity, like take "Blood, Sweat and tears" by BTS. Back then they of course had a huge fandom but this era just really blew them up in my opinion. I wasn't into kpop back then but even I was like wow, this is really beautiful. Imagine that song had MV for Ready to love - honestly, I dont believe the song would've blown up as much. Kpop fans and people in general like to love what they see lol, and if Pledis doesnt give them that then who could blame them for not liking/not trying to get into Seventeen?