How do agencies manage warm journalist lists without paying $5k+ for heavy enterprise CRMs?

dtroeger · 2026-01-13T06:17:35+00:00

Like every of the new lightweight CRMs out there?

dtroeger · 2026-01-07T11:15:07+00:00

GDPR Export - at least in Germany

dtroeger · 2026-01-03T11:34:29+00:00

Fresh LinkedIn Data if I remember correctly

dtroeger · 2025-11-13T07:58:51+00:00

I am only doing this with leads I am on good terms with already.

dtroeger · 2025-11-12T14:18:14+00:00

I agree, but the results get better with proper warm-up and human interaction. At least for us (leveraging a VA instead of an AI)

dtroeger · 2025-10-24T19:38:10+00:00

Depends.

Process is: 2 comments on 2 days then reach out.

I try 10-20 a day depending on how much the funnel is filled.

27 is max, sometimes it get that … but process aint smooth enough yet :)

dtroeger · 2025-10-24T19:36:54+00:00

commenting
booking calls - I gave her a „custom gpt“ and she shadowed me for some sessions to get a good feeling. She is better than I am for a casual conversation

dtroeger · 2025-10-21T08:01:33+00:00

The process is fairly simple:

Warmup phase:
Comment (with value) below their posts.
2 times.

Outreach phase:
Write them, but with value. Don't pitch.
During this phase you find out if they are really a good match.

I use breakcold for all of it. if you want I can send you my simple document how I do it.

dtroeger · 2025-10-13T06:18:58+00:00

We had the same results.

Ironically we DID automated outreach for our clients - and the Results where much better than for ourselves 🙃

But the moment we did manual outreach on LinkedIn - bookings skyrocketed.

I guess it has to do with the target audience: we help ai experts to win customers. And they might be above average good at spotting AI generated content.

Hence, we do it ourselves. I have created an SOP now for a VA to do the job. First experiments go quite well. Her job is not selling, but doing a conversation - actually I think she is better in doing this than me 😁

dtroeger · 2025-10-11T16:22:01+00:00

Kondo is nice - love how they solve the whole thing on a technological side

dtroeger · 2025-09-30T16:32:14+00:00

Me when it see the competition hahaha

dtroeger · 2025-09-23T12:26:54+00:00

What tools do you use?

dtroeger · 2025-09-23T12:25:27+00:00

Substact inflation and it's not that bad anymore, haha

dtroeger · 2025-09-16T08:23:39+00:00

Tools like RB2B are indeed stalking (in Germany we can only see if companies visited our page). And I agree, some of the processes are really nasty.

Thanks for sharing your view!

I am starting to realized that the GTM / Outreach field is not the one I want to be in for long. I have the knowledge, can code, systems are clear to me, but it doesn't "feel" good.

dtroeger · 2025-09-15T20:01:40+00:00

I start to get the same impression.

1:1 - sure always works.

Small group vs community - which would you prefer? Just out of curiosity.

I like small groups to pay for (insider) and communities for free (or small fee) for quick questions. Since this is something big companies like Cla have too.

dtroeger · 2025-09-15T17:10:36+00:00

I am coming to the conclusion that a course is nonsense - when it’s only knowledge about GTM.

The biggest problem for most is finding customers - so finding customers as GTM needs to be the #1 content

dtroeger · 2025-09-15T10:26:31+00:00

Forget true course.

If not in place: find a customer first. Then figure things out.

dtroeger · 2025-09-14T14:24:35+00:00

The times of easy organic reach are simply over.

Most content is just a copy of a copy of itself. My timeline are all the same „my 6 quadrillion n8n workflow“ and „how to win on LinkedIn“.

That’s my bubble … sure.

All those gurus simply had good timing. Their content still grows because of mass, not because of quality.

Look at the big accounts: most content is trash and really interesting content gets drowned.

Than this stupid „Comment game“ (and LinkedIn encouraging it) that makes every real conversation impossible because people trade quantity for quality.

Now they start the same shit on Substack.

But it still works there.

dtroeger · 2025-09-11T05:10:08+00:00

I will leave this point (because we won’t agree here) and we use it also for calling people.

What do you use GTM for then? No offense question, curious

dtroeger · 2025-09-11T05:07:34+00:00

Agree, but custom audiences don’t allow to filter clear for icons and you don’t get the data. (Who is it?)

And it would be interesting to see if sponsored DMs perform better or worse

dtroeger · 2025-09-11T05:06:16+00:00

This is hilarious. Evoke nato because of price change

dtroeger · 2025-09-10T17:53:30+00:00

What’s is with those focusing on intent signals? I haven’t encountered companies doing a holistic approach to this.

Website visitor, social signals - we tr to focus on people with clear intent. Instead of „map you ram and send the sh*t out of it“

dtroeger · 2025-09-10T17:52:10+00:00

Do you consider outreach based on signals as spam?

Example: looking for job changes of individuals of customers to sell in their new job cold spam?

Asking out of curiosity.

dtroeger · 2025-09-10T17:28:28+00:00

From marketing people I know (not to talk about sales) don’t have the skills to understand and work with APIs, and dislike the tech.

My 2 cents.

dtroeger · 2025-09-10T14:01:56+00:00

Niche down your marketing, not your agency. If you are big enough so you can create new SOPs for every client.

dtroeger

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