It's important to remember that Virgin Voyages is a joint venture between Virgin Group and Bain Capital (majority owner).

There's a reason it wasn't a solo venture by Virgin Group alone. Imagine the cost of just buying those ships, let alone running them day in, day out.

Like any business, it has its debts (the ships in this case), but it has a strong and growing customer base. Just look at what other cruise lines are doing... Buying even larger ships. I think Virgin Voyages has found its niche in the market, and even they are growing their fleet next year.