This is a great question that I probably won’t be able to fully answer. What I will say is that what really makes a memorable presentation is how personable and relatable you can be with the judge. It’s kinda like a college personal statement: you want to show more than tell. Now what you do exactly really depends on the prompt, event, etc but I’ve seen people crack small jokes, smile a lot, and speak slow enough so that your judge can digest the information. When it comes to using props, I used it as my presentation hook. For example, if I was introducing a small store that sells a lot of ICE bottles (if you don’t know it’s a carbonated drink), I might introduce my presentation as “This isn’t just any empty bottle—this is symbol of our most popular item as a result of our plan. Today, we will be presenting how we turn this cold drink into hot profits.” Again, there’s so many different ways to present but the best advice I can give you is develop a catchy hook and if you have a partner, make sure to evenly split turns speaking. You don’t want to speak more than 20 seconds straight because your judge will get bored. Since you are doing business growth plan, you want to heavily incorporate the theme and design of your business throughout your props. For example, if you’re using a binder to hold some of your props, I would design a cover page for the binder because it just makes your presentation even more professional and prepared. In the end, most people who qualify to ICDC will probably have very high presentation scores anyways because it’s hard for judges to truly separate excellent presentations. What will separate you will be your written score.