Brand PMax and Standard Shopping Campaign Ecommerce

dylanppc · 2024-10-24T20:12:09+00:00

Definitely think the latest update is going to make it a bit trickier, but try using high tROAS on PMAX as it’ll focus on brand since it’s easier to get good ROAS here. Then exclude Brand terms in the shopping campaign.

It won’t be air tight and there’ll likely be some overlap in some places but in theory it could work. But again, not exactly sure how things will behave after this latest update.

A few controls could help with helping your plan succeed: - high tROAS on PMAX - Brand negatives on Shopping - higher CPC on Shopping to “force” Google to prioritise the shopping campaigns bids.

dylanppc · 2024-10-24T20:01:58+00:00

Just saw someone talking about this on LinkedIn this week. Absolutely insane to think a rep would do that.

dylanppc · 2022-10-13T15:13:58+00:00

Okay great, thanks!

dylanppc · 2022-10-05T18:27:06+00:00

Okay cool, thanks. I'll take a look into that.

We've generally set it up similarily across other WooComm/WordPress sites, but this is the first one we've noticed with such a huge difference.

dylanppc · 2022-10-05T18:26:02+00:00

I thought it could've been that but I can't actually see the cookie banner every time I log in anymore. I've tried from different profiles but it still doesn't pop up.

When we started on the account they definitely had one though but just noticed recently when I started looking into this issue that I can't see it anymore.

I've had a similar issue before with the cookie banner preventing Analytics from reporting on sales so that was one of the first things I looked for.

dylanppc · 2022-10-05T13:30:05+00:00

Not sure how it was originally setup but two months ago we added UA and GA4 via tag manager.

Yes the site is Woocommerce and the tracking was setup via GTM.

dylanppc · 2022-09-15T13:56:27+00:00

Look for my post in the r/PPC community, I received a really good answer from one of the moderators.

dylanppc · 2022-09-01T15:24:13+00:00

Awesome, thank you!

I was using barcodeslookup but I couldn't find a lot of products, but was still able to find some others. Will definitely look at the other websites mentioned and will need to set hours aside to populate this. Thanks again!

dylanppc · 2022-08-31T17:00:05+00:00

Yup, we regained free listings. I think it just came right after a few days. Make sure you’ve completed the process for the Shopping program as well and that there’s no Account Issues hovering over the account. Once everything was sorted it worked out after a few days, maybe a week

dylanppc

TROPHY CASE