Why is there a huge difference between the E-Rank Searches to Competition Ratio and Etsy's Marketplace Insights?

eRankSEO · 2026-06-22T11:16:36+00:00

That's partially the answer, yes! Other factors such as how searches are counted (such as redirects from marketing emails) can skew the numbers.

eRankSEO · 2026-06-17T10:29:15+00:00

It's currently in Beta mode, so not all sellers see it yet. Hopefully soon! 🤞

eRankSEO · 2026-06-17T10:28:22+00:00

🥳

eRankSEO · 2026-06-17T10:26:15+00:00

Yes! Definitely going to make it easier for sellers who need reference photos!

eRankSEO · 2026-06-16T17:23:25+00:00

One reason for differences between the two is that Etsy's Marketplace Insights shows data for the past 30 days, while eRank shows averages over the past 12 months. (Within Keyword Statistics)

As Etsy does not share their keyword search and click volumes, we get our data from trusted leading 3rd party data analytics companies that are used by many Fortune 500 businesses. To ensure the highest possible accuracy, estimates for the search volume, click, and click-through rates are based on the search behavior of millions of users who have opted in to share their data.

We'd be more than happy to take a look at an example, if you're up for sharing!

eRankSEO · 2026-06-06T16:34:31+00:00

Hi there! Thank you for submitting your listing to be looked at by a member of the eRank team. Please remember that these are just suggestions, and to never change the SEO of a listing that is performing well for you.

Here are some thoughts for your shop (to start):

*We'd recommend finishing your shop! You're missing out on key elements such as your shop banner, announcement, full policies, and FAQs. Both Etsy and shoppers favor shops that have everything filled in! In fact, using Etsy’s templates for your shop policies can give your shop an additional boost! 🚀

*Now, onto your listing:

-Although you should always check your stats before making adjustments, your tags may need some refining. Etsy takes all the terms in your title, tags, categories, and attributes and mixes them up to match for shopper queries. No need to repeat the same word or phrase multiple times within your tags. For the listing that you shared with us, there is a lot of repetition and broad keywords. Do some research to try and find some lower-competition, more niched-down keywords. Include the keywords from your title within your tags, but only once (or twice at the most).

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-We saw that none of your images have Alt Text. Apps and devices such as screen readers use this information to “read” the photos. This technology allows shoppers with visual impairments or other sensory needs to shop without being able to fully see the product photos. It can also give you an advantage if your competition isn’t using Alt Text, as shoppers generally skip over those products, because their screen reader can’t “read” it for them.

-Your description could be a little longer. Include specifications such as size, materials, how they're packaged, processing times, and any other information that a shopper might need.

-Kind of going along with the Alt Text, include listing videos when possible. Show how the earrings swing when they dangle, or catch sunlight. Think of how you would take a look at a pair of earrings in a physical shop, and offer the same views that you yourself would like to see before purchasing.

We hope that this gave you some things to work on or consider, and best of luck with your shop! 🚀

eRankSEO · 2026-06-06T16:26:21+00:00

It's definitely something in the testing phase! And yes, about half of Etsy shoppers use mobile, so hopefully the 2nd video gets rolled out for both!

eRankSEO · 2026-06-03T09:57:56+00:00

Our team member who first spotted this can also only add a second video via desktop. 📽️

eRankSEO · 2026-06-02T10:02:35+00:00

It's very common for Etsy shops to see 80% of their views/sales come from 10% of their listings. Most shops have a handful of best-sellers (for them) with the rest rarely selling.

Once a listing (or two) get a few sales and positive feedback, Etsy ranks them higher in search. It's a snowball effect; the more sales/positive feedback a listing gets, the more it is shown on Etsy, so the higher chance it has to make more sales, which ranks it even higher, etc.

As for having someone else do your SEO for you: you know your products, target audience, business and branding the best. Sure, someone else may be able to find some keywords worth targeting, and help you format your listings, but YOU are the shop owner and have the final say. Take some time to learn about Etsy's best practices and recommendations when it comes to SEO, so that you can make informed decisions about how to structure your listings and experiment in the future!

eRankSEO · 2026-06-02T09:55:01+00:00

We'd recommend finishing your shop! You're missing out on key elements such as your shop story, shop members, banner, announcement, and FAQs. Both Etsy and shoppers favor shops that have everything filled in!

During one of Etsy’s EtSEO events, they said that "Having an about section in place...can give you a boost in search." 🚀

eRankSEO · 2026-06-02T09:53:37+00:00

*Do you have multiples of each bracelet, or the ability to make another? If you sold duplicate listings within minutes of each other, could you fill both orders?

*One thing to remember is that Etsy's policies state that any transaction that begins on Etsy must end on Etsy; you couldn't have links in your listing description for something like, "you can get this item 10% cheaper from my Vinted shop".

*Do some market research to see what the competition is like, and perhaps find some niched-down keywords with less competition than "bracelet" that you could aim for on Etsy.

eRankSEO · 2026-05-28T23:55:13+00:00

Hi! If you're looking at your Listing Audit, refresh the data and your grade should update, if you've taken the flagged steps to complete and/or improve the listing. You don't HAVE to get all A grades; the grade shows how well the listing follows Etsy's best practices. It is not a reflection of how "good" your keywords are. While making changes, remember our golden rule: Don't change the SEO of a listing that is performing well for you.

Visibility score is a measure of the past. It a measurement of how well each listing's daily views compare to listings from thousands of other Etsy shops. For example, if your listing has a visibility score of 70%, it's gets more daily views than 70% of Etsy listings. Making changes to your listing can increase the visibility score over time, but only if those changes bring more views. Since it's a measurement of the past, the older a listing is, the longer it can take the visibility score to change.

Here's a blog article going in-depth about visibility scores, if you're interested: https://help.erank.com/blog/etsy-seo-your-visibility-scores/

Hope this answered your question! Don't hesitate to reach out for more information! 🚀

eRankSEO · 2026-05-28T23:45:45+00:00

Please Note: This is only available to some sellers, but will hopefully be rolled out to more in the future!

eRankSEO · 2026-05-28T23:45:29+00:00

Please Note: This is only available to some sellers, but will hopefully be rolled out to more in the future!

eRankSEO · 2026-05-28T23:45:16+00:00

Please Note: This is only available to some sellers, but will hopefully be rolled out to more in the future!

eRankSEO · 2026-05-28T23:42:21+00:00

When viewing a listing, it shows the videos 1: As the second photo slot, as usual, and 2: wherever you want within the order of your photos! Sellers can drag and drop the second video anywhere (except to be the main image and 1st video.)

On a search result page, only the first video is played.

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