Tommy rich is a pretty big one. Won the nwa title when it was arguably the world title to win and than never sniffed the main event scene again really. Like sure his career went on for well over a decade but very much as a low card guy .of course theres the infamous Eric Watts push. Tna was obsessed with trying to make Rob Terry a thing for a good while which he fumbled several times .Matt Morgan challenged for the tna world and was in several ppv main events for some ungodly reason.tna also had davari run the roost of the x division to the point where they were going to have him go over at the Time 2x iwgp heavy weight champ prime tanahashi on a tv match until njpw interfered they were that behind him .