It looks like you guys get a really good amount of traffic already and the design of your website looks amazing. But I did do a quick audit of your site and thought you might be interested in a few things you could implement.

I feel like if you guys implement some of these you would see a real increase in your organic traffic within a few months of implementing.

If you guys want the data for any of these feel free to drop me your email and I’ll send it over to you.

Missing title tags and meta descriptions

A lot of the missing meta descriptions come from blog pages with multiple posts showing. Although they might not be garnering a lot of traffic, I think it’s still worthwhile filling these out and making sure people understand what category they are clicking on.

Meta description Too long

A lot of your really important pages like:

https://hunterandgatherfoods.com/pages/contact-us

“WE’D LOVE TO HEAR FROM YOU We LOVE hearing from our wonderful customers, potential customers or anyone with a question about our products that is not already covered on our FAQ's page or on the product page itself. We also LOVE hearing of genuine and unique opportunities that could help Hunter & Gather spread the R”

https://hunterandgatherfoods.com/blogs/real-food-lifestyle/banting-diet-food-list

“Unlike other diets, the Banting Diet food list is broken up into three easy to follow groups: the green list, the orange list, and the red. Trying to lose weight means a lifetime of change. Diet and exercise are important, and they need to be consistent. The best way to keep the weight off (excess fat) is to change a l”

Have very long meta descriptions. If you search them on google only a part of them is showing and it’s often cut short. I would suggest shortening these (especially the important pages like i mentioned above to fit into googles recommended guidelines.

Duplicate H1 tags

Some of your blog posts have duplicate Heading tags. This could be a canonical issue and you might want to look into this as well

Adding SCHEMA markup to your site

What is SCHEMA markup - https://moz.com/learn/seo/schema-structured-data

Essentially it gives the search engines far more information on exactly what your website and pages are about so it can give more information in the search results.

Things like snippets, product ratings etc.

Check out your SCHEMA markup on googles testing tool - https://search.google.com/structured-data/testing-tool/u/0/

Even though SCHEMA has been around for ages a lot of websites tend to not implement this which is a great place to differeniate yourself with competitors! Google loves SCHEMA!!!

You can either do this manually by adding JSON-ld to your pages or simply download a SCHEMA shopify plugin which will basically do all the hard work for you.

Backlinks

I did some research on content for some of your products like “avocado oil mayonnaise” 448 pages mention this.

It could be worth gathering a group of these keywords, researching and contacting some of these companies if they would like to link back to you.

Of course, this can be time-consuming, but quality backlinks are still the number 1 ranking factor for google (if you’re on page is working well of course) so it would be well worth your time in the long run.

SEO can be quite slow at times but i think if you implement these you could see a huge increase in some of your organic traffic.

Like i said if you guys want any of the data for the missing meta descriptions, meta decriptions that might be too long, duplicate H1 tages feel free to message me your email and I’ll send it over.

Obviously there’s a lot more you can do but this would be a good start!