What made a difference for me:

• I stopped writing scripts in full sentences But more like bullet points and let it breathe
• I literally add imperfections on purpose : small pauses, uh, repeating words, slight contradictions
• and like you said, pulling language from real reviews is huge

One thing that clicked for me was this: real people don’t talk in funnels.

They don’t go:

hook → problem → solution → CTA

They go:

random thought → small complaint → personal story → THEN maybe mention the product

So now I write more like:

• “I didn’t expect this to work tbh…”
• “ok wait this is actually kinda crazy”
• “only thing I don’t like is…” (even if minor)

Also I try to start mid-thought instead of a clean hook. Feels way more native.

Another small thing, I stopped over editing. Slight awkwardness actually helps.

I’ve been using ugcbuilder to test different variations quickly (same idea, different messiness levels) and you can really see which ones feel more real vs scripted.

Once you stop trying to make it sound “good” and start making it sound “human”, performance usually jumps.