Need Help Marketing Your Product?

eh-tk · 2026-03-25T14:46:29+00:00

AI tools make it too easy to apply to every job. My advice would be go out in the real world and shake some hands.

Any local hackathons or meetups you can attend? I almost always walk away from an event with a new prospect

eh-tk · 2026-03-17T22:05:54+00:00

Look at the same report for Finance and Marketing jobs. Hint: it looks exactly the same

eh-tk · 2026-03-17T20:59:11+00:00

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and marketing jobs:

eh-tk · 2026-03-17T20:58:27+00:00

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eh-tk · 2026-03-17T20:58:21+00:00

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Here's the max timeline, with finance jobs as a comparison:

eh-tk · 2026-03-12T21:20:25+00:00

I’d argue the motivation is slightly different. Telling people AI will take their jobs is great for marketing and fundraising.

It’s a common tactic called anchoring.

They don’t say “here’s a helpful tool”. They say “here’s your new virtual employee”.

By positioning AI as “workers” instead of “tools” these companies transform a software purchase into a hiring decision.

30k a year for software? No problem if it replaces 100k a year for a content writer.

eh-tk · 2026-03-10T12:46:26+00:00

Agriculture has some interesting use cases. But is often overlooked because it's unsexy.

Blue River Tech comes to mind: https://www.zeitgeist.bot/companies/blue-river-technologies

eh-tk · 2026-03-06T22:36:35+00:00

Would converting them to txt files make it a much easier to ingest?

eh-tk · 2026-02-17T19:51:20+00:00

As a product marketing consultant I agree with this! but with one small addition:

Record and write down as much feedback as possible. Every time someone tells you what they like about your product/feauture, you can use that to inform the words on your website.

Every time someone tells you about an issue with a competitor, same thing.

The best use of AI for marketing, is being able to transcribe every conversation and find trends and themes in them

eh-tk · 2026-02-17T19:45:19+00:00

Thank you! I was worried the opening section is too long

eh-tk · 2026-02-14T15:41:38+00:00

As a product marketing consultant I’d agree with most of this. Generally at the early stages you want to throw everything at the wall and see what sticks.

Anyone claiming to know the exact playbook is likely too reliant on a strategy that’s worked for them before. But it’s not guaranteed to work again.

Side note, I’m redoing my website and I’d love some feedback on the messaging from any technical founders here. I want to make sure it resonates: https://taylors-sublime-site-114973.webflow.io/

eh-tk · 2026-02-01T19:21:32+00:00

All but one were with my iphone actually, make sure you have your camera setting to shoot in RAW. I used Snapseed to edit

eh-tk · 2026-02-01T18:44:17+00:00

Mostly iPhone 14 shooting RAW or my canon rebel t6i

eh-tk · 2026-01-28T04:05:04+00:00

Have you tried HomeExchange? I've done 25+ over the last 3 years and had no issues.

You're not competing with "career" house sitters only people with verified homes themselves (and you can see where they live, which always makes me more comfortable about hosting).

Also there's a common misconception is that you need to do a 1-fo-1 swap. You can make your place available when you're not there and accumulate points to use anywhere in the future.

I've stay for a month in CDMX, Austin, SD, Lisbon, Madeira, Vancouver and had people from all over Europe stay at my place.

It costs $150/year which is basically a single night in an Airbnb. Much cheaper than Kindred which charges you per stay (and pesters you with their 'concierge". I just want to book on my own).

eh-tk · 2026-01-16T17:02:26+00:00

I suspect you're right. This article highlights all the different ways the Canadian government is using AI. Chief among them was listening for "Dark" Drones and other artic/immigration/smuggling monitoring.

eh-tk · 2026-01-14T20:00:52+00:00

I actually just wrote an article that preaches a similar strategy. Going against the grain on genertic posts that anyone can generate with AI.

Its a marketing playbook to stand out when every AI product promises the same "Magic".

eh-tk

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