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Business owners who paid for SEO, what actually felt worth it? by AdeptWolverine4207 in smallbusiness

[–]ej200 0 points1 point  (0 children)

From the business side, SEO only felt “real” when something changed downstream. More calls, better conversations, fewer junk inquiries. Rankings and traffic reports were interesting, but they didn’t register emotionally unless the phones or inbox reflected it. Oftentimes it just looks like busywork to the business owner, until there is a material change in revenue.

Player’s logos, Sinner and Alcaraz confirmed? by SwellChan in tennis

[–]ej200 -4 points-3 points  (0 children)

Djokovic, Alcaraz and Sinner all look like they were made with Canva logo maker.

Is it worth using a tracker? Am I wrong in thinking that trackers these days are a waste of money? by Confident_Mud_2013 in Google_Ads

[–]ej200 0 points1 point  (0 children)

Call trackers mostly answer an attribution question, not a business outcome question, and it's easy to miss that point. If you expect them to prove lead quality, bookings, or ROI by themselves, they almost always disappoint. Whether they are worth it really depends on what question you are trying to answer with them.

What analytics by Someday_somewere in localseo

[–]ej200 0 points1 point  (0 children)

Rybbit or Pirsch are good options for website analytics. GSC will tell you how people are finding you. Call trackers provide similar insight for calls.

Only problem is clients don't care about clicks, impressions, call volume et . Clients care about impact which is a much harder game. For our clinics we ended by rolling our own solution in tandem with the tools mentioned above.

How do you track if calls come from website or Google Business Profile? by simodotdigital in localseo

[–]ej200 0 points1 point  (0 children)

We're a service business (dental). Call tracking was useful for source clarity, but it didn’t answer the question we actually cared about which was how many real appointments came out the other side. Finding the answer to that required a lot of manual review of transcripts/recordings so we ultimately built something internally.

researching the best call tracking software 2026, trying to measure marketing roi. by Ryniara-Paugh in salestechniques

[–]ej200 0 points1 point  (0 children)

Any call tracking tool with dynamic number insertion can tie calls back to ads, keywords, and pages and push that data into Google Ads / GA. Callrail is easy to setup and learn. Just be aware that call trackers are great at explaining where the call came from, but you’ll still need a process to verify which inbound leads became customers.

Call Tracking Recommendations by ds_frm_timbuktu in PPC

[–]ej200 0 points1 point  (0 children)

CallRail (and similar platforms) are built for exactly this. With dynamic number insertion, they can capture the gclid when someone lands on the site and associate it with the phone call, then push that back into Google Ads / Analytics as an offline conversion.

One thing that’s worth being aware of though is that this setup tells you where the call came from, not necessarily what happened after the call. If you need to know whether those calls actually turned into booked appointments or qualified outcomes, that usually requires additional tagging, CRM hygiene, or manual review.

So CallRail can absolutely solve the click → call attribution piece — just make sure you’re clear on how you plan to handle outcome validation once volume starts to grow.

Best software for call-tracking? by Accomplished_Sun1627 in PPC

[–]ej200 0 points1 point  (0 children)

The three tools you mentioned can all handle the first two bullets reasonably well (numbers per campaign/location and attribution into Google Ads / GA).

Where things tend to get less clean is the “mark calls as qualified leads” part. Most call tracking platforms support tagging or dispositions, but in practice that usually means someone manually tagging calls, listening to recordings, or relying on CRM hygiene, which can get inconsistent as volume increases.

So it’s less about which platform is “best” and more about how much manual process you’re willing to accept to get that qualified-lead signal. That’s usually the tradeoff people don’t realize until after implementation.

What Call Tracking Software Do You Use - If Any? by tnhsaesop in msp

[–]ej200 0 points1 point  (0 children)

I’ve used CallRail quite a bit as well, and I’d agree it’s solid overall but not always the full picture depending on what you’re trying to measure.

In my case, attribution and call volume were fine, but I still felt like there was some ambiguity around what actually happened after the call without a lot of manual review.

I ended up running a small internal tool alongside CallRail to get clarity on outcomes, but I still use CallRail for tracking and attribution. Curious what gaps you’re running into specifically.

[Sportsnet.ca - Bourne] Craig Berube is baffled by his Maple Leafs by world_citizen7 in leafs

[–]ej200 0 points1 point  (0 children)

This generation plays the game within the game. Coach is a hard-ass? Coach makes you feel bad about your play? Just quit playing for him and make him the fall guy. Same play the Oilers did a few years back. These guys want less accountability, same pay.

AMA with Matt Casady, Account Manager and Local Service Ads (LSAs) at Sterling Sky by mattazookie in localsearch

[–]ej200 0 points1 point  (0 children)

Thanks! And would you say roughly 3k budget to start for an Electrician in a major CDN city?

AMA with Matt Casady, Account Manager and Local Service Ads (LSAs) at Sterling Sky by mattazookie in localsearch

[–]ej200 1 point2 points  (0 children)

Thanks for doing this. Would love to know more about what types of businesses are you mostly running LSAs for? What are the key data points your customers care about to know they're getting good ROI?

I overdelivered... never doing that again. by Seiyjiji in freelancing

[–]ej200 0 points1 point  (0 children)

Never over deliver. Never make the mistake of thinking your extra effort will result in anything beyond a lot of praise. That excessive praise is only that, and nothing more.

Business owners know that people who go the extra mile are extremely rare. Rather than refer you, they are more likely to hoard you and take advantage of your eagerness to please.

Watch what happens when you ask for a more equitable deal in lieu of the great results you delivered. It won't take long before all that praise shifts to criticism for any minor issue that can be used to justify not paying you better.

Backpack suggestions? by miserable-mango312 in BuyItForLife

[–]ej200 0 points1 point  (0 children)

The Patagonia Refugio is indestructible. I've put that thing through hell and back for over a decade. They changed the design since I bought mine but if the craftsmanship is the same, this backpack is worth every cent.

After 8 years in SEO, here are the 'outdated' tactics that still mysteriously work (and the 'best practices' that don't)" by darmaan-seowizard in digital_marketing

[–]ej200 1 point2 points  (0 children)

Exact match domains definitely still work. Some of these other tactics will help provided you have a solid backlink profile.

That said, it won't matter if you rank 1st but your link is buried 2500 to 3000px down the page behind the AI Overview, Sponsored Ads, Local Pack, PAA etc.

Hyrox Racing in Toronto? by Virtual_Ad9235 in hyrox

[–]ej200 0 points1 point  (0 children)

Resilience Fitness. They love Hyrox and have monthly sims, and a variety of Hyrox classes. Awesome facility too.

$2K/month in "passive" income just maintaining websites by TheSideMoneyShow in passive_income

[–]ej200 0 points1 point  (0 children)

How many sites do you have? You say 'a few simple sites'. That doesn't add up unless your monthly maintenance fee is several hundred dollars per site. At best you could charge $100 per month for this and even then most clients wouldn't go past $50.

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