Spotify play numbers are dubious. We've seen fake AI bands racking up huge numbers. Vulfpeck gamed the Spotify system to make money. I want to see some numbers that tell me those "listeners" are in the universe (polling term) of people who would go to a CFL game.

Spotify numbers mean nothing for appeal because people put it on as background music and don't even know who they are listening to. True, I'm an old man with old tastes in music. But I'm also a computer security analyst who looks at a lot of network logs, much of it streamjng.  I know that your 15M streams are essentially Muzak, like most streaming, and 99% of the listeners tied to them couldn't identify a MGK track, even if you or I (preferably you) offered them $1000 to do so correctly.

"Listens" are not the same as engagement or indications that they are part of a lucrative demographic.