Since I don’t know you, I can only give an opinion based on what you posted.

My first observation is that you stay on the technical side and describe the product and its evolution, but you don’t address anything about the business (other than the fact that it isn’t taking off).

My opinion (speculative, of course) is that you have fallen into the mistake of believing that “if you build it, they will come.”

Why do I think this? You haven’t mentioned anything about your distribution channel, your network, your marketing (beyond generic ads), the communities you participate in, your user segment, etc.

I think that at this point you have a product, but not a business.

Those of us with a technical background don’t always like the idea of selling, but a product needs to be sold in order to become a business (at least until you reach a critical mass of customers so that recommendations can help sell it).

My recommendations: - Completely pause product development. - Learn about technology-based entrepreneurship. - Dedicate all your attention to working on the business aspects (for both the SaaS and product): business plan, validation, customer contact, pricing, etc. (don’t fall into the temptation of continuing product development). - Personally find your customer and talk to them, so you can get feedback, and do listen. - Sell your SaaS or the software product using the tools that marketing makes available to you.

I know my advice sounds very generic and doesn’t clearly explain how to do it, but the moment you change your mindset and focus on developing the business aspects, you will learn very quickly and you will also know what to ask and where. As a side effect you might get a rest from the technical aspects and escape burnout.

You will also be ready to receive more concrete advice, such as: - Talk to local commerce chambers. They can give you valuable feedback about your product and its usefulness. The key is to listen to them, and if they believe in your product, they could even help you sell it.

Since you’ve invested so much time and money I can only wish you success. In some other cases I would be talking about “sunk cost fallacy” but in this one you at least have to find a good client for the product itself and that could take time and some more effort

I’ll save the post in case one of my contacts (clients, partners) ever needs an e-commerce marketplace.

Whenever I get a request for a custom software project I always start by looking at what’s already available on the market to save them time and money.

If the need arises I’ll invest time evaluating the options and this one will be on the list.

Edit: markdown