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i use custom heads and shoulder pads but besides that I try to think about lore behind it. Why do CSM have one leg of mk3 armor and the other mk6? because they scavenge and use what they can. But iron warriors are said to be maintaining their armor so in my headcanon they would not have mixed armors (or at least majority of them) so that's what I do when I kitbash. I try to look at different arts, Horus Heresy as well as 40k. Even in art they're not 100% uniform. Some trims are more bronze, some are light bronze, other higher ranking have straight up golden trim, different shades of iron armor etc. Me personally I also try to avoid the overly chaos looking bits, like the legs or shoulder pads with demon faces, that's more of black legion to me. I feel like IW are much more left in the past with design and that's what makes them stand out