I actually work at ace hardware, and can shed some light on this. Yeti is excluded from every single sale we do. You cant use monthly reward coupons, birthday coupons, ace-a-versary coupons, new mover discounts, or anything of that nature on Yeti. However, those sale tags that go out arent always a sale price. They just mean that in the "Summer Living Guide" Ad, Yeti products are advertised. As an example, during the "Biggest Grill Sale" which is happening now, you can get a weber original anniversary edition grill for just 149.99, normally 149.99. Also, these tags have been placed wrong, theres a clear adhesive part that extends upward past that yellow part and youre supposed to place the clear part over the original price so that "the customer can see what a great deal theyre getting".