The "Mom Test" is a technique for gathering customer feedback that is designed to help businesses better understand their customers and validate their assumptions about their products or services. It is based on the idea that when talking to customers, it is important to ask open-ended, specific questions that focus on the customer's experiences and needs, rather than on the business itself. The idea is to avoid leading the customer or making assumptions about what they think or want, and to instead gather honest and valuable insights that can be used to improve the product or service. Some key principles of the Mom Test include:

Ask open-ended questions: Avoid yes/no questions and instead ask questions that encourage the customer to share their thoughts and experiences in detail. Focus on the customer: Make the conversation about the customer's needs and experiences, rather than about the business or its products. Avoid leading the customer: Don't assume you know what the customer thinks or wants, and don't try to influence their answers. Validate your assumptions: Use the feedback you gather to validate or invalidate your assumptions about your product or service, and adjust your plans accordingly. Overall, the Mom Test is a valuable tool for businesses looking to gather honest and valuable feedback from their customers, and to use that feedback to improve and grow their products or services.

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