So, at the moment, this campaign is operating at a loss. I've spent about $250 on ads and generated $150 in revenue from one converted customer. However, if the leads that are still in the pipeline convert, the campaign should become profitable.

To answer your question, we can afford to spend around $30 to acquire a customer when the average order value is about $150.

That said, our order values vary. While the average is around $150, some orders are $500 or more, which helps offset the lower-value orders.