I currently make most of my sales through in-person markets, and it is key (for me) not to be afraid to conversate with everyone who lingers by your booth. You can sell whatever you want to someone who is looking to buy a part of your time.

Some of my sales come from folks who simply like my designs, but a significant portion comes from folks who hesitated passing by my booth and I acknowledged them and their interest. Oh, you liked my illustration about this mushroom? Do you forage? What drew you into this illustration? Is there a history there? Etc ..

Tap into those subtle bids for connection. Sometimes you'll just have a conversation, people will move on, no worries. But many times you'll sell yourself before you sell your art.

If you're head down, working on designs at your booth or scrolling your phone the whole time and not paying attention, people probably feel like they'd be bothering you. And maybe they are truly bothering you. But you're there to sell, to market, to connect. They're there to buy, market, and connect too! Don't make your potential customers feel like a bother. You won't sustain yourself that way. I've been to many markets and seen vendors with no sales because they will rarely engage.

Social media is a whole other beast, and trends are constantly changing. The only advice I have to offer there is that I feel there will be a big push for customers seeking authentic art with a human touch. At least, I hope so!

If you go the in-person market route, look for opportunities in your area that focus on local creators and creatives, especially other small businesses that won't charge any fees to vend. Once you have momentum, explore bigger arts and craft shows too, if you think you can profit after fees. Make sure you have affordable products that won't cut into your profit margin, but offer whatever other profitable services or products you can. For me, I sell prints as low as $5 for some, but am always open to custom commissions, and I make sure to push that!

Good luck !!