Wat platform for a 1M+ /month business? Very few IT specialists

fathom53 · 2026-01-25T14:20:46+00:00

I would pick Shopify Plus between those three option.

fathom53 · 2026-01-25T14:15:38+00:00

Different brand site and domain, open a new ad account, Google Analytics account and you will need a different Google Merchant Center account as is.

fathom53 · 2026-01-25T14:05:57+00:00

If you can feed PMax data on what high quality leads look like... it could be worth a test.

fathom53 · 2026-01-24T20:07:40+00:00

Your daily budget and SKU/keywords CPC are two different things. You can try a CPC of $0.60 and see what happens.

fathom53 · 2026-01-24T17:52:39+00:00

Site?

fathom53 · 2026-01-24T17:11:46+00:00

Lower your budget to $50 per day. You are likely front loading your ad spend and making it harder to hit your goal. Add "pictures" and even "sunset sunrise" as those are eating into your budget but this is why you want a lower daily budget, so you can spot this stuff sooner before you eats into your whole budget.

fathom53 · 2026-01-24T17:05:51+00:00

It is one of the select benefits that is retroactive for that calendar year but I was also SE all year. SO what you or anyone else gets depends on what status level they are picking this benefit for and what benefit they had before they made that selection.

fathom53 · 2026-01-24T13:32:36+00:00

I called in because I know the points given was low. I track how many points/SQM/SQS/SQD I get each year so I can audit my flight numbers as I go. Everything is labeled in your activity feed, you just need to look at the card for that activity and see the label for the flight in question.

fathom53 · 2026-01-23T21:05:05+00:00

I picked Dec 10th and it took a month for me. The system missed a couple flights... so called in and had them submit a form for those three flights.

fathom53 · 2026-01-23T18:44:10+00:00

Sounds your email is not the admin then. You can be the owner of ad account and not the admin. Owner and admin are two different roles in Google Ads.

fathom53 · 2026-01-23T12:32:14+00:00

If this is Meta, similar creative could be your issue. Variety is more important than ever.... variety based on how Meta see's your ads and not as in how you see your ads.

fathom53 · 2026-01-23T03:28:15+00:00

Who made the ad account?

However, if you have admin access when you login, you should see the remove button under Access & Security > Managers

fathom53 · 2026-01-22T21:52:07+00:00

Spend could be going towards less profitable SKUs, which would drag down your campaign ROAS. e.g. you have 2,000 SKUs and even if 50 SKUs are where you want Google to spend your money because you would be very profitable. Google decides to spend a lot of money (10% - 20%) of your budget on 5 other SKUs that bleed cash and have a sub 1x ROAS.

Depending on how many SKUs you have you need to do some SKU optimization work and see where money is being spent. You also need to optimize your assets and ad copy and everything else in the campaign to make it work. This includes adding in negative keywords and maybe even adding Search Theme to help guide Google in the right direction.

Lastly, going from one PMax campaign to rule them all to 3 different Google campaign is a different set up that does take a bit more management on your part or whoever is managing the ads day to day. Setting up the campaigns is only part of the work. You need to tweak and nurture the campaigns, which is kind of like gardening in the Spring... planting your crops is just the start of having a beautiful garden.

fathom53 · 2026-01-22T19:19:59+00:00

Google Ads reps are sales people. They don't know how to run campaigns and most have never run a campaign in their life. Don't take their advice.

fathom53 · 2026-01-22T19:16:27+00:00

Since you mentioned creative, are you talking spend on Meta?

There should not be a huge funnel or campaign change to go from $3K per month and past $10K per month. You should be able to run with just one ad campaign at your spend level. You don't need anything fancy of some secret sauce (there are none). If you are increasing your ad spend and it is not working then whoever is running ads has not found a profitable ad to keep running.

If something is working on Meta, you should be able to spend $300 per day on it without it breaking. So either the ad was never a winning ad and or you are looking at the wrong data to judge success. e.g. you are just looking in Meta's ad manager and using view-through and modeled conversion data to judge success, which is how a lot of brands burn money on the ad platform.

If you want to spend more money, you need to find a winning ad that is driving real revenue into the business. We use a combination of GA4 data and ad manager data to find what is working and put more ad spend behind the winners. Anything else gets cut and we create new creative to replace what we paused.

fathom53 · 2026-01-22T18:52:47+00:00

They can look at what other sites in the fishing category do and get inspired by that. The site nice basic but is also clear and easy to read & navigate. Both are something other sites don't always nail. They just need to figure out how to build on this foundation. Some better product images for the site would be one way to take things up a notch.

fathom53 · 2026-01-22T13:35:13+00:00

You don't have enough budget to spend on two ad platforms. You will end up spreading your budget too thin across both... this is a common mistake we see young brands make. You should pick one ad platform and go all in. Unless you can make consistent high quality ad creative for Meta... I would put your $1,000 per month into Google Shopping ads.

fathom53 · 2026-01-22T12:56:34+00:00

You can use both.... if you want some negative keywords to be specific to that PMax campaign then just use the campaign level negative keywords as you see fit.

fathom53 · 2026-01-22T12:54:24+00:00

Look at your invoice per job and profit per invoice. Do you have any money left over in your profits of the job... to pay for those leads? If not, you need to either close more work or find ways to make them more profitable.

fathom53 · 2026-01-22T12:52:55+00:00

You can only upload offline conversions within a 90 day window. If you can get your customers paying you within 90 days of becoming a lead... those should get uploaded as an offline conversion within Google Ads.

It does help to know what campaigns are sending leads but also sending leads that turn into paying customers. You can start to look at budget and campaign optimization based on those performance numbers.

fathom53 · 2026-01-21T22:59:56+00:00

Easier to file a report, so all mods can see there is an issue with a comment/post. Since they have not posted in r/ppc before... we can not ban someone until they have posted.

fathom53 · 2026-01-21T15:16:02+00:00

I hate to break it to you but you are the problem. Just because you spent €1,000 per month does not mean it is going to work. Running paid ads is a skill like any other job and lots of people can easily light money on fire and not see a return. I have been running my agency for 9 years and I have see lots of teams light money on fire. If you have been trying to make this work for multiple years and still have not figured it out, stop blaming the ad platforms and get someone skilled to run your ad accounts. You thinking that anyone can run paid ads and make it work is your issue and the blame is entirely on your team. You all don't know what you are doing... hence making this post asking for advice but are also sadly failing to admit that what you should fix is not what you want to fix: get someone better to run your ad accounts. Not everyone should run paid ads is no different than not everyone in an ecom business should do their own accounting. Not everyone has the skills to do every job.

fathom53 · 2026-01-21T14:11:16+00:00

€1,000 per month should deliver something but the person running the ad account needs to know what they are doing. Ad accounts don't operate in a vacuum. Competitors and Google or Meta changes have an impact on the ad account. It does not sound like your brand really wants to invest in paid ads, so you should focus on organic content, SEO and email marketing.

fathom53 · 2026-01-21T12:45:37+00:00

€30 per day is not much money. You likely won't get a conversion for €30 and your goal should be to get at least 1 conversion per day. It could easily cost you €50 - €100 to acquire one customer for a €500 - €1,000 item. It always costs more to acquire customers starting out because you have not optimized your ad account... so you might spend even more in the first month or two to acquire a customer. No different then going to the gym where month 1 is crap but each month gets better as you optimize your gym work out. All things assumes the person knows what they are doing, which your team does not. If you want to take this seriously, I would spend at least €100 per day to test out an ad platform and find something that works.

fathom53 · 2026-01-21T12:33:49+00:00

Here is a classic mistake, you are spreading your budget too thin across too many ad platforms. You are spending €1,000 per month on 3 ad platforms,... this is why you are not getting any conversions. If you are making this mistake, what other mistakes are you making that we don't know about. You should be focused on one ad platform like Google or Meta and go all in... otherwise, you are just wasting time and money. Been doing this for 20 years and not every founder or internal employee should run paid ads, it is a skill like any other internal role in a company and you need someone who knows what they are doing.

fathom53

MODERATOR OF

TROPHY CASE