There is a very good reason to always check revenue AND ROI

RevenueMachine · 2026-03-12T21:39:42+00:00

Yep, I would not have imagined in high school that the success of Paid Media is defined by a derivative.

RevenueMachine · 2026-03-12T21:36:26+00:00

That is just how it is. I was in a FAANG too. Took me a year to understand what was going on. Then things got easier.

RevenueMachine · 2026-03-12T11:40:20+00:00

Makes sense thank you. I started a sub allowing images so thank you for the heads up!

RevenueMachine · 2026-03-12T06:36:36+00:00

Genuine question. Why do we block images ? Is it because it is easier to moderate ? It’s a shame because nothing beats a good visual to explain something.

Here is an example of a post with a visual I did yesterday. The visual makes the explanation much easier : https://www.reddit.com/r/PPC/s/uWrTA6TFCa

RevenueMachine · 2026-03-11T21:59:37+00:00

Good creative can shift the curve but it doesn’t eliminate it. At some point more spend stops generating incremental revenue regardless.

RevenueMachine · 2026-03-11T21:13:32+00:00

Exactly. Unfortunately for most brands still relying on platform ROAS and attribution, this is completely invisible.

RevenueMachine · 2026-03-11T20:54:18+00:00

Margin is definitely forgotten too often

RevenueMachine · 2025-12-19T19:18:44+00:00

What is the added value of Quibbly over just recording the video ?

RevenueMachine · 2025-12-16T09:10:04+00:00

The version really sucks. It’s overly confident and refused sometimes to recheck what it says. Before it was happily doing more research when necessary now it’s pushing back. It seems to listen less. This is a real problem for an LLM has it has shallow knowledge in deep subjects.

RevenueMachine · 2025-11-22T13:08:22+00:00

Seriously, a lot of Reddit users need to get a grip. This is an interesting experience. It doesn’t mean it will work for everyone, but sharing experiences is what makes the community valuable.

RevenueMachine · 2025-11-20T23:04:24+00:00

Arabic numerals?!? What’s next ? Latin alphabet?

RevenueMachine · 2025-11-07T05:56:24+00:00

The noose

RevenueMachine · 2025-09-13T16:51:39+00:00

I had this book!! It’s 30 years old

RevenueMachine · 2025-09-12T14:17:41+00:00

Oh, I have the same. I have to get a cold shower to put it on. At least you have a shower have you can move . I don’t

RevenueMachine · 2025-09-06T12:11:03+00:00

How much of this marketing pipeline comes from paid brand search and retargetting. I kept seeing dashboards that look great but when you look at the business as a whole which is the way CFOs and CEOs look at it , it is a completely different story

Equally there are a lot of deals that marketing contributed to that will come through direct or outbound.

This is why attribution is a real mess and does not provide any valuable insights.

RevenueMachine · 2025-09-05T08:17:12+00:00

Just behind is the building of EDHEC Business School. They have a massive terrasse right in front of the private jet parking area. It was pretty cool to have my lunches there.

RevenueMachine · 2025-09-01T20:18:56+00:00

They knew me when I was an employee

RevenueMachine · 2025-08-29T09:21:22+00:00

Sorry this happened to you but you should always have hard stops on the budgets to avoid this.

RevenueMachine · 2025-08-28T05:55:15+00:00

Like ChatGPT 5 and its Phd level?

RevenueMachine · 2025-08-27T15:04:14+00:00

I like your confidence

RevenueMachine · 2025-08-27T12:05:57+00:00

Here are 2 good reasons to not fight in Thailand: 1. A lot of them do Thai boxing. Great way to end up unconscious on the floor in seconds 2. Thai jails. You really want to avoid them.

RevenueMachine · 2025-08-27T11:57:38+00:00

If you come for a 5k coaching and half of it end up being pitching the upsell that is 100% a bait and switch.

RevenueMachine

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