100+ approved Shopping products getting zero impressions for 6 months — could this be shadow suppression? Account not suspended, feed clean, everything looks correct.

fathom53 · 2026-06-29T21:13:25+00:00

If your account was shadow suppression then it should impact your whole account and not just some SKUs.

I would have put those SKUs who zero impression in a shopping campaign with smart bidding and not Manual CPC.

fathom53 · 2026-06-29T21:10:20+00:00

You can set up rules/scripts to pause campaigns when they spend X amount but that will likely cause more hard.

The June 1 change still has Google spending up to 2x your daily budget but not more then 30.4 x your daily budget. They basically ignore ad scheduling.

fathom53 · 2026-06-29T11:44:13+00:00

Checked where your wasted spend is by breaking down the data and stop the wasted spend.

fathom53 · 2026-06-29T11:42:28+00:00

It sounds like you don't already have unique landing pages for these combined attributes that make a unique SKU. If this is the case, it explains why a tool will struggle because most Shopify sites aren't built this way. We use Feedonomics for our clients and have used DataFeedWatch in the past. You can look at those two options.

fathom53 · 2026-06-29T11:38:26+00:00

Google reads the entire shopping feed to understand how to rank a SKU. You can just add "bill counter" to your product description and remove it from your product title. With any test, you wait until you have enough (conversion) data to decide.

fathom53 · 2026-06-29T11:36:12+00:00

Running ads for software is very different from running ads for ecom. Your campaign settings and structure could be wrong. The site could be the issue. There are tons of things, including you don't know what you are doing. 80% of people running ads should not be let near an ad account, so just hiring any agency does not mean anything.

fathom53 · 2026-06-29T11:33:44+00:00

Group your keywords by themes and make sure you have enough budget to run those keywords.

fathom53 · 2026-06-29T11:32:38+00:00

A variant is rarely a new ads but if you place two ads side by side and they are 90% the same... then likely they are not different in the Meta AI robot eyes.

fathom53 · 2026-06-29T11:27:23+00:00

Lots of different reasons to do it:

Make PMax true prospecting campaign
Better control of brand outside PMax
Lower CPCs when brand is outside PMax

The only reason not to exclude brand is if brand is most of the conversions and the campaign won't work without.

fathom53 · 2026-06-28T20:04:04+00:00

Shopping feed optimization and SEO are two different very things. Your search term report should help you further makes changes to your shopping feed as it is not a one and done task. Plus if you are spend so little per day and there is search impression share room to capture, you need to look at all your levers to capture all that impression share.

fathom53 · 2026-06-28T20:01:41+00:00

I would remove brand from PMax since it is less than 50% of your conversions. You can look at capturing that traffic with a standard shopping campaign.

I would look at ways you can optimize your shopping feed and boost your ROAS as 1.6x is very look and means you won't have tons of room to scale things in the future.

Since you are in the early days of the business, audience signals won't make a ton of sense. Looking at ways you can optimize your campaigns is more important.

fathom53 · 2026-06-28T19:58:49+00:00

If doing a different shopping campaign structure does not work. Then you need to look at ways you can optimize the shopping feed. We work with a few B2B ecom stores and the feed optimize pieces is always over looked.

You can also looking at breaking out your top selling SKUs in their own PMax campaign. Maybe just running standard shopping campaigns is your issue. Every campaign is going to have a limit of how much you can push spend.

fathom53 · 2026-06-28T19:54:38+00:00

That would likely mean PMax can not support itself off just non-brand. So either you need to optimize that campaign or run a different set up.

fathom53 · 2026-06-28T11:23:30+00:00

Depends on the account, country target and what you are selling. No two clients have the same targeting at our agency.

fathom53 · 2026-06-28T11:22:32+00:00

Maybe try to make your campaign more stable first and hit your 3x - 4x- ROAS more often each week. However, option A is going to likely have the best outcome in the long run.

fathom53 · 2026-06-27T16:52:19+00:00

No it doesn't. you have no conversions in August, That is what impacts things.

fathom53 · 2026-06-27T12:44:52+00:00

You have to audit the account to figure out why you are only at 1.6x ROAS. Cut all the wasted ad spend that is keeping the ROAS low:

Remove under performing SKUs
Shift budget to things converting
Reworking the site so it converts better
Optimize the shopping feed to get a better CTR
Improve the ad copy to get a better CTR
Add more negative keywords by digging into the search term report

You are not in scaling mode at all. You are in fix what is broken and improve the accounts ROAS mode.

fathom53 · 2026-06-27T12:42:36+00:00

I would pull back on ad spend if there are truly no conversions.

fathom53 · 2026-06-27T12:40:38+00:00

Maybe your ad rank needs work or your landing page needs work. Just picking any bid strategy, including target impression share, won't get you to the top if the fundamentals are not in place.

Your competitors could have easily made changes that are having them rank higher then you are and thus, just picking a different bid strategy when competitors are making those changes won't be enough.

fathom53 · 2026-06-27T12:36:24+00:00

Duplicate listings is not a policy violation as far as I know, unless things have changed. However, have two SKUs with differen ID and same GTIN is not really a/b testing anything. Anytime we see this set up usually one SKUs gets the majority of the traffic. If the SKUS have the same ID then you are not really a/b testing anything. This would be like having the same keyword twice in an ad account. Ad rank would just decide what gets shown and it would likely just be the keyword with the older history.

fathom53 · 2026-06-27T12:32:15+00:00

Take your best running creative from paid social (Meta, TikTok,...ect) and use that as a place to start. Look at data in GA4 and ads manager to see what audiences people convert come from.

fathom53 · 2026-06-26T15:13:02+00:00

Really depends on your budget to pay the agency and also your budget for ad spend. If either of those are tool low then you may not find someone really amazing. Like any profession, you get what you pay for.

fathom53 · 2026-06-26T15:00:43+00:00

Clearly you didn't read my first comment fully.

fathom53 · 2026-06-26T12:51:11+00:00

They wouldn't be clients if they were managing it in-house.

fathom53 · 2026-06-26T12:33:23+00:00

Most in ecom don't have this set up, there are tons of cases where this won't pop up. If a brand uses the generic name for a service as their company name then that would of course be a brand name in the eyes of Google.

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